The total volume of coffee dropped heavily in 2020 due to the huge sales decline in the foodservice channel caused by COVD-19. In order to tackle the pandemic, the Hong Kong government imposed a number of measures on on-trade outlets. Cafés and cafeterias were ordered to reduce their business hours or even close on some occasions at the height of the outbreak in March to April and July to August. Likewise, there was a strict restriction on the number of customers allowed indoors and, as a…

Coffee remains a strong morning tradition in Guatemala, which was particularly prevalent in foodservice channels pre-COVID-19. This was thanks to the high number of working consumers purchasing coffee en route to work for when they arrived at the office. Therefore, COVID-19 restrictions and closures of foodservice establishments in 2020 have negatively impacted coffee sales through this channel. In fact, around a third of all total coffee volume sales were through on-trade channels in 2019,…

Overall volume sales of coffee in Finland are expected to record some decline in 2020 as foodservice outlets closed for several weeks during lockdown and on-trade coffee sales plummeted. Off-trade volumes, however, are set to record positive growth as Finns first stockpiled products and then started to work from home. Although the lockdown was lifted at the end of May, the government maintained its recommendation that Finns work from home until August. Retail sales are expected to perform…

With Ecuador producing much of the world’s coffee, it is no surprise that Ecuadorians are coffee drinkers. However, growth in current retail volume and current value was subdued in 2019. This trend is expected to reverse in 2020. COVID-19 is expected to greatly benefit coffee with double-digit retail volume and value growth. On the other hand, foodservice volume is expected to fall by nearly a half. However, overall, volume sales of coffee is expected to be up, as people drink more coffee as…

In 2020, coffee demand has been significantly impacted by restrictions related to COVID-19, especially the mandated closures of cafés and restaurants from March to at least May. High quality gourmet proposals particularly suffered during this time, as they typically target foreign tourists who are interest in having quality Costa Rican coffees at hotels and restaurants. While on-trade volume sales of coffee previously represented over a third of total volume sales, they are expected to…

Sales of coffee experienced significant growth in the first quarter of 2020 as consumers engaged in panic buying in the early months of the pandemic. For instance, industry players such as Changsha Saturnbird Coffee Co Ltd experienced strong growth in off-trade sales, with the month of February recording a doubling of sales in comparison to pre-pandemic levels. The company’s brands benefit from being portable and can be rapidly mixed with a number of products such as milk, soy milk and…

Coffee is expected to see a higher retail volume and current value growth rate in 2020 compared to the previous year, whilst foodservice volume sales growth is strongly affected by the lockdown. In March, the government of Cameroon instituted a partial lockdown, as a result of which schools closed, public gatherings were limited and foodservice venues could only operate until an 1800hrs curfew, with social distancing and sanitary measures enforced. The lockdown measures and the disruption in…

Demand for breakfast cereals will be sustained in 2020 despite the COVID-19 pandemic as home seclusion and the perception of products in this category as essential items are expected to support continued growth. Breakfast cereals are, therefore, expected to demonstrate strong growth in 2020, which will be slightly elevated compared to the growth rate at the end of the review period. Demand will also be supported by the fact that there were no supply issues or product shortages reported in…

Breakfast cereals has seen higher retail volume growth than for several years in 2020, along with an even stronger current value increase. Home seclusion due to measures to try and stop the spread of COVID-19 led to higher growth for breakfast cereals, as during the lockdown imposed by the Government of India, consumers stockpiled these products as they have a long shelf life and offer an easy and convenient option for breakfast. Early in the lockdown, several players witnessed a strong…

Cereal consumption continues to be mainly at breakfast and for this reason breakfast cereals will perform well in 2020 in response to the mobility restrictions. Between the months of March and June, many Ecuadorians were spending more time at home due to the closure of schools and increase in remote working. Therefore, more time was being spent during breakfast which was previously a rushed meal. With more time available at breakfast, consumers have likely been eating larger quantities or…

The COVID-19 pandemic is expected to cause a decline in foodservice volume sales in 2020 as a result of foodservice closures and the lingering fear of infection in public spaces. Restricted movement is also expected to contribute to long-lasting lower demand for foodservice as consumers are unable to travel to their usual favourites as they used to.…

In 2020, the retail volume growth rate of baked goods has remained fairly steady despite COVID-19. However, this overall performance hides the fact that different categories have seen very different performances. For instance, bread, which is by far the largest category, has seen a stronger increase than in any other year of the review period. This is because consumers have turned to such staples to get them through the pandemic. Meanwhile, cakes, and in particular pastries, have seen retail…

After recording steady growth towards the end of the review period, baked goods is set to see declining current value and volume sales in response to the pandemic. However, not all product areas will be negatively impacted, with some benefiting from the health crisis in 2020 overall. Due to several mobility restrictions brought in from 17 March 2020, consumers were forced to limit the number of visits they made to the grocery store. Modern grocery retailers were open from 07.00hrs to…

After five years of off-trade volume decline, mostly due to maturity in the largest category, black tea, in 2020 tea has returned to volume growth. Off-trade current value sales have also seen much stronger growth than usual due to price rises. With consumers spending more time at home due to COVID-19, including for work and schooling, at-home consumption increased. Moreover, as tea is a dried, shelf stable product with a relatively lower price, this made it an ideal item for stocking up in…

While in retail volume terms, tea remains the most popular type of hot drink in the UK, the category has been gradually losing preference to coffee due to the rising café culture in the country, and the desire amongst local consumers to replicate this trend in the home. In addition, socialising outside of the home included greater uptake of tea consumption through foodservice, resulting in ongoing decline for retail sales of tea.…

The dramatic declines seen in sales of tea via the foodservice channel during 2020 placed considerable pressure on total volume sales in the category during the year. Foodservice sales of tea are equivalent to roughly three-quarters of retail sales, a high proportion which can be attributed to the popularity of specialist tea shops and traditional tea houses. Indeed, recent years have seen total volume growth in tea supported mainly by rising on-trade demand at a time when off-trade sales…

After several years of steady decline, black tea, the largest tea category, has seen a significant, if temporary, upturn in its performance in 2020. The turnaround in the category’s performance, and in the growth in tea overall, has been driven by the considerable increase in at-home consumption due to restrictions on the operations of foodservice outlets, home seclusion, and the rise in the number of people working from home. As a result, demand has shifted from institutional and consumer…

Tea is set to experience a positive impact from COVID-19 in 2020, with the anticipation of stronger current retail value and retail volume growth than what was seen in 2019. Since family members are staying at home more in 2020 due to lockdown restrictions, they are drinking more tea for breakfast. However, the consumption of tea still remains quite seasonal, with the strongest consumption seen during cold days. So, when the country experiences a cold autumn and winter the retail volume is…

The demand for tea remains constant in 2020, with a marginal rise in retail volume sales as a consequence of the quarantine which led to an increase in tea consumption at home. The lockdown and the closure of foodservice outlets from March until May had only a slight effect on tea consumption, because while tea drinking is a habit highly embedded in Slovenian culture, there is high seasonality, with consumption highest in winter. The large majority of adults drinks tea, while many consumers…

Coronavirus (COVID-19) forced consumers to work and study from home, as well as leading to longer hours of inactivity due to the circuit breaker imposed to slow the spread of the virus. The pandemic has seen consumers look for immunity boosting ingredients to complement their daily diet. Hence, fruit/herbal tea, which is generally positioned as a detox and immunity enhancing drink, has enjoyed higher demand. Furthermore, unlike black tea and green tea, which are more mature categories,…