Unlike B2C companies, B2B saas based businesses have comparatively limited options when it comes to lead generation. B2B SAAS based lead generation can be broadly categorized into online and offline. Offline channels for B2B include participation in industry conferences, meetups, and publications in industry journals or mailers to industry associations. Google ad-spend has been the most popular…

Outsourced lead generation companies typically work with large databases. These could be either within created through scraping data online or purchasing existing online databases. Once the database is filtered based on your target segment, outsourced lead generation companies will proceed to make contact with your buyers either over email or over the phone. In terms of pricing models,…

SAAS companies selling to B2B enterprises often face unpredictable sales funnels. They deal with challenges like longer buying cycles, multiple decision-makers, frequent changes in requirements & tough negotiations amongst others. These are facts of B2B saas sales that one can’t wish away. Successful B2B enterprises tackle this by having a wider top of the funnel. This ensures a steady flow of orders despite the unpredictability in the sales funnel mentioned above. This is easier said…

Demand generation initiatives often fight to identify the right decision-makers in the organization. While it is an excellent strategy to reach out to the senior-most person possible, it is also essential that the problem you are solving or the solution is one of the critical priorities for the person. We often see people wanting to reach out to CEOs, CXOs hoping that if it comes from the top, the…