Many new business owners understand the importance of publicity in advertising their brand's image and marketing their service or product. But, many aren't sure how to achieve it. It is possible to employ a PR firm which is an excellent option for startups - only to not be satisfied with the outcomes.

This need not be the scenario. If you're the owner of a business that is new it is possible to have an effective partnership with your PR firm and accomplish your goals by following a…

Strategy is a word, we all have heard of at some point or another. Strategy in simple words can be defined as a planned set of actions that are aimed at achieving a particular set of goals. The strategy a brand decides to opt for any of their marketing functions can seriously alter the results that they obtain, in the long term. This applies to the PR strategy too. PR…

Public Relations is a marketing strategy where a business organisation builds and maintains a healthy and mutual relationship with the public. Organisations hire Professional Public Relations Officers with professional experience and knowledge in their field. But there are certain techniques which help them improve their organisation's Public Relations in a faster yet…

Public Relation is one of the fields in marketing that has grown a lot over the last few years. Especially with the lockdown, brands have been investing more and more time and efforts into this field. The benefits of PR are undeniable. When used effectively and timely, PR can benefit the brands in many ways.

For PR professionals, media relations are a very…