Global Soup Audience, Geographies and Key Players 2021

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Despite seeing decreasing sales during much of the review period, soup has experienced an immense boost as a result of COVID-19 in 2020. In the first weeks of the pandemic, soup was often sold out. Since it is usually easy to store and has a long shelf life, soup was suddenly in great demand again amongst many Germans. Added to this was the increased number of people working from home and a rise in the number of children who were not provided with meals at school or kindergarten, which is why th...

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Euromonitor International's Soup in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2015-2019, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2024 illustrate how the market is set to change.

Product coverage: Chilled Soup, Dehydrated Soup, Frozen Soup, Instant Soup, Shelf Stable Soup.

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Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

* Get a detailed picture of the Soup market;

* Pinpoint growth sectors and identify factors driving change;

* Understand the competitive environment, the market’s major players and leading brands;

* Use five-year forecasts to assess how the market is predicted to develop.

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Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of Contents

KEY DATA FINDINGS

2020 IMPACT

COVID-19 pushes up sales as soup is quick to prepare at home

Foodservice sales suffer heavily due to restaurant closures

Maggi and Unilever hold the lead with well-known dehydrated soup brands

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RECOVERY AND OPPORTUNITIES

Decrease seen in recent years set to continue into the forecast period as soup struggles to shake off its unhealthy image

Higher demand for flavour variety expected

Healthy, regional and homemade soup the way forward

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CATEGORY DATA

Table 1 Sales of Soup by Category: Volume 2015-2020

Table 2 Sales of Soup by Category: Value 2015-2020

Table 3 Sales of Soup by Category: % Volume Growth 2015-2020

Table 4 Sales of Soup by Category: % Value Growth 2015-2020

Table 5 Sales of Soup by Leading Flavours: Rankings 2015-2020

Table 6 NBO Company Shares of Soup: % Value 2016-2020

Table 7 LBN Brand Shares of Soup: % Value 2017-2020

Table 8 Distribution of Soup by Format: % Value 2015-2020

Table 9 Forecast Sales of Soup by Category: Volume 2020-2025

Table 10 Forecast Sales of Soup by Category: Value 2020-2025

Table 11 Forecast Sales of Soup by Category: % Volume Growth 2020-2025

Table 12 Forecast Sales of Soup by Category: % Value Growth 2020-2025

..…continued.

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