Global Soup Audience, Geographies and Key Players 2021

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The COVID-19 pandemic is likely to lead to increased demand for soups in 2020 as Greeks stockpiled these products in mid-March 2020. Consumers were concerned that they would run out of packaged food and therefore stockpiled as much as they could. Shelf stable soup, dehydrated soup, and instant soup are all likely to benefit from stockpiling as the soup category has been in decline for many years because consumers generally prefer home-made soup. Nonetheless, Greek consumers remained aware of the...

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Euromonitor International's Soup in Greece report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2015-2019, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2024 illustrate how the market is set to change.

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Product coverage: Chilled Soup, Dehydrated Soup, Frozen Soup, Instant Soup, Shelf Stable Soup.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

* Get a detailed picture of the Soup market;

* Pinpoint growth sectors and identify factors driving change;

* Understand the competitive environment, the market’s major players and leading brands;

* Use five-year forecasts to assess how the market is predicted to develop.

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Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of Contents

KEY DATA FINDINGS

2020 IMPACT

Consumers stockpile soups ahead of lockdown in 2020

Elais Unilever leads thanks to the variety of flavours and wide availability in 2020

Some new players but unlikely to stimulate demand much

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RECOVERY AND OPPORTUNITIES

Sales of packaged soup severely limited by home-made soup over the forecast period

Consumers’ negative perception of packaged soup prevents growth and likely to discourage investment and innovation in the forecast period

VAT reduction expected to have a minimal effect

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CATEGORY DATA

Table 1 Sales of Soup by Category: Volume 2015-2020

Table 2 Sales of Soup by Category: Value 2015-2020

Table 3 Sales of Soup by Category: % Volume Growth 2015-2020

Table 4 Sales of Soup by Category: % Value Growth 2015-2020

Table 5 Sales of Soup by Leading Flavours: Rankings 2015-2020

Table 6 NBO Company Shares of Soup: % Value 2016-2020

Table 7 LBN Brand Shares of Soup: % Value 2017-2020

Table 8 Distribution of Soup by Format: % Value 2015-2020

Table 9 Forecast Sales of Soup by Category: Volume 2020-2025

Table 10 Forecast Sales of Soup by Category: Value 2020-2025

Table 11 Forecast Sales of Soup by Category: % Volume Growth 2020-2025

Table 12 Forecast Sales of Soup by Category: % Value Growth 2020-2025

..…continued.

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