Global Carbonates in HungarySegmentation, Demand and Supply 2021

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Given the fact that the lockdown in response to the COVID-19 pandemic was relatively short in Hungary, the impact on consumer demand was limited. However, on-trade sales of carbonates were severely affected, partly due to restrictions on international tourism. The closure of the country’s entire consumer foodservice industry during the first lockdown and suppressed demand throughout the rest of the year had a major impact on consumption of carbonates. During the lockdown, some restaurants contin...

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Euromonitor International's Carbonates in Hungary report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2015-2019), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2024 illustrate how the market is set to change.

Product coverage: Cola Carbonates, Non-Cola Carbonates.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

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* Get a detailed picture of the Carbonates market;

* Pinpoint growth sectors and identify factors driving change;

* Understand the competitive environment, the market’s major players and leading brands;

* Use five-year forecasts to assess how the market is predicted to develop.

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Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of Contents

KEY DATA FINDINGS

2020 IMPACT

COVID-19 has limited impact on demand for carbonates in Hungary

Innovation and healthier novelty carbonates support development

Well established players benefit from effective brand communication

RECOVERY AND OPPORTUNITIES

Slow recovery and steady growth expected as early as 2021

Healthier lemonade and low-calorie colas key to driving future growth

Return to on-the go consumption to support growth over forecast period

CATEGORY DATA

Table 1 Off-trade vs On-trade Sales of Carbonates: Volume 2015-2020

Table 2 Off-trade vs On-trade Sales of Carbonates: Value 2015-2020

Table 3 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2015-2020

Table 4 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2015-2020

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Table 5 Off-trade Sales of Carbonates by Category: Volume 2015-2020

Table 6 Off-trade Sales of Carbonates by Category: Value 2015-2020

Table 7 Off-trade Sales of Carbonates by Category: % Volume Growth 2015-2020

Table 8 Off-trade Sales of Carbonates by Category: % Value Growth 2015-2020

Table 9 Total Sales of Carbonates by Fountain On-trade: Volume 2015-2020

Table 10 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2015-2020

Table 11 Leading Flavours for Non-cola Carbonates: % Volume 2015-2020

Table 12 NBO Company Shares of Off-trade Carbonates: % Volume 2016-2020

Table 13 LBN Brand Shares of Off-trade Carbonates: % Volume 2017-2020

Table 14 NBO Company Shares of Off-trade Carbonates: % Value 2016-2020

Table 15 LBN Brand Shares of Off-trade Carbonates: % Value 2017-2020

Table 16 Forecast Off-trade Sales of Carbonates by Category: Volume 2020-2025

Table 17 Forecast Off-trade Sales of Carbonates by Category: Value 2020-2025

Table 18 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2020-2025

Table 19 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2020-2025

Table 20 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2020-2025

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Table 21 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2020-2025

EXECUTIVE SUMMARY

COVID-19 country impact

Company response

Producers and distributors forced to shift towards e-commerce

Foodservice vs retail split

What next for soft drinks?

CHART 1 Soft Drinks Off-Trade Volume Sales Growth Scenarios: 2018-2025

CHART 2 Soft Drinks On-Trade Volume Sales Growth Scenarios: 2018-2025

CHART 3 Soft Drinks Impact of Drivers on Off-Trade Volume Sales: 2017-2025

CHART 4 Soft Drinks Impact of Drivers on On-Trade Volume Sales: 2017-2025

MARKET DATA

Table 22 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2015-2020

Table 23 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2015-2020

Table 24 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2015-2020

Table 25 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2015-2020

Table 26 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2019

Table 27 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2019

Table 28 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2019

Table 29 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2019

Table 30 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2015-2020

Table 31 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2015-2020

Table 32 Off-trade Sales of Soft Drinks by Category: Value 2015-2020

Table 33 Off-trade Sales of Soft Drinks by Category: % Value Growth 2015-2020

Table 34 Sales of Soft Drinks by Total Fountain On-trade: Volume 2015-2020

Table 35 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2015-2020

Table 36 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2016-2020

Table 37 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2017-2020

Table 38 NBO Company Shares of Off-trade Soft Drinks: % Value 2016-2020

Table 39 LBN Brand Shares of Off-trade Soft Drinks: % Value 2017-2020

Table 40 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2015-2020

Table 41 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2020

Table 42 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2020-2025

Table 43 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2020-2025

Table 44 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2020-2025

Table 45 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2020-2025

Table 46 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2020-2025

Table 47 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2020-2025

Table 48 Forecast Off-trade Sales of Soft Drinks by Category: Value 2020-2025

Table 49 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2020-2025

Table 50 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2020-2025

Table 51 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2020-2025

APPENDIX

Fountain sales in Hungary

Trends

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Summary 1 Research Sources

..…continued.

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