Maxima is expected to remain the clear leader in grocery retailers in value sales terms over the forecast period. Restrictive legislation is likely to severely curtail the opening of new outlets by the company. As a result, Maxima is expected to focus mainly on improving efficiency and optimising its existing retail network.

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2016 was a critical year for the economy in Morocco, with several macroeconomic factors affecting retailing, including grocery retailers. The first factor was the high level of inflation on some basic need products, such as vegetables and fuel. Moreover, this situation became worse with the severe dry weather in the winter, with the final cost of goods increasing drastically. The unemployment rate also rose, to reach 10% in 2016. These factors led consumers to have limited disposable…

Parfumerie Secret de Beauté’s strategy in Morocco is to offer a wide range of well-known perfume brands, such as Paco Rabanne, Yves Saint Laurent and One Million. The company operates many stores across the largest cities, such as Marrakech, Casablanca and Rabat. The company offers a large number of products for both men and women. Secret de Beauté stores sell a large number of make-up and beauty products from different international brands. The company relies on offering high-quality…

El Puerto de Liverpool’s strategy continues to focus on developing its department stores division through the opening of new outlets, as well as increasing its presence through non-grocery specialist retail outlets. For example, the company recently introduced freestanding boutiques for the brands Williams Sonoma, West Elm and Pottery Barn, with the number of outlets of each of these chains expected to increase over the forecast period. In terms of international development, in 2015 the…

During 2013 and 2014, the Sam’s Club chain of warehouse clubs owned by Wal-Mart de México registered a poor performance, posting 1% current value growth in 2013 and marginally negative current value growth in 2014, despite the opening of 14 additional outlets in the chain during 2013 and a further three in 2014. This situation led Wal-Mart to identify supporting the Sam’s Club chain as a priority, which in turn resulted in changes to the retailer’s strategy, including a review of its product…

2016 saw heightened competition between the two leaders in grocery retailers in New Zealand, namely Progressive Enterprises and Foodstuffs (North Island). Both players unveiled store expansion plans in 2016. Foodstuffs is planning to invest approximately NZD200 million in new stores and refurbishments. In an effort to protect its market share in grocery retailers, Progressive Enterprises announced that a NZD500 million investment will be allocated to its store expansion plan, opening three…

Super Liquor Holdings acts as a franchisor, with expansion or decline in its outlet numbers thus being shaped largely by its ability to attract and retain franchisees. The company faced a decline in outlet numbers at the end of the review period, as some owner-operators exited its network, owing to strong competition from internet retailing and recent changes in alcohol policy introduced by councils. The company’s lack of an online presence has itself been a disadvantage.

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Falabella Perú will continue to open new outlets, mainly outside of Lima. In addition, over the forecast period the company will seek to set up agreements with new local suppliers in apparel, in order to offer a wider range of products at affordable prices to cater to a larger consumer base.

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Univerexport doo plans to continue improving its retail outlet network in Serbia following the successful completion of the reconstruction of its largest outlet, located in Novi Sad, and the introduction of new customer services, as well as the recent acquisition of Angropromet and Lurdy retailing chains. Univerexport operates only in the Serbian province of Vojvodina and in Belgrade and it has no current plans to expand its retail network to other cities across Serbia, ie south of…

The climatological phenomenon La Niña experienced during 2016 had a positive impact on sales in mixed retailers, not only on sales of clothing, but also electronics and appliances. In 2015, sales dropped due to the unexpected warm weather, which produced overstocking and increased the number of promotions, sacrificing margins.

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Established at the end of 2015, Azerbaijan Supermarket started operating under the Bravo brand name from April 2016, and is focused on providing the local population with grocery products at comparatively lower prices to meet the demands of consumers. In the future, Bravo is expected to grow further and achieve a large share by increasing its number of stores, finding advantageous locations for its new branches. Azerbaijan Supermarket could also further benefit from metro advertising, which…

Following the success of its limited-edition range Specsavers has announced it will continue to create more limited-edition frames in association with local artists, including Aboriginal artist Langaliki. In addition, the company indicated that it will continue to strengthen its relationship with the industry by organising additional outreach opportunities for Specsavers’ optometrists and graduate optometrists, including visits to the Pacific Eye Institute in Fiji.

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The ongoing price war in grocery retailers continued to heavily impact the entire channel in 2016. Cross-border grocery shopping continued to increase with consumers seeking cheaper prices in neighbouring European countries. Therefore, Switzerland’s major retailers focused on a low-price strategy in order to achieve higher penetration in the country but also to prevent discounters such as Aldi and Lidl from gaining further ground. Both discounters sought to reposition themselves (notably by…

As demand for the company’s products is likely to stagnate in a mature direct selling marketplace and face competition from branded manufacturers, Amway is expected to protect its share in the country by focusing on more product development, extra marketing expenditure and the development of alternative sales models, particularly those via internet and mobile devices.

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Cía de Petróleos de Chile remains one of the largest companies operating in the retailing of fuel in Chile. In order to expand beyond the sale of fuel, the company has developed a forecourt retailer outlet network through its Copec petrol stations, with the brands Pronto and Punto, with a special emphasis on highway locations. Although competing with convenience stores, and improving the company’s positioning amongst Chilean consumers, the aim of its forecourt retailers is to drive sales of…

The increasing variety of products and the transformation of bags from merely utilitarian items to fashion accessories were the main key drivers for the development of the channel, with the two leading bags and luggage specialist retailers competing amongst the top five players within overall leisure and personal goods specialist retailers, considering only chained competitors, as the channel is vastly dominated by independent competitors. Bags have become fashion staples not only for women…

A multichannel player, with more than 160 web shops and three physical stores in Belgium, Coolblue NV has established a strong position within internet retailing in Belgium. While its customers are mainly Dutch-speaking, with the opening of several new web stores in 2014 and 2015, its popularity has increased among French-speaking consumers too. Coolblue NV focuses its activity on product categories such as consumer appliances, consumer electronics, media products and homewares and home…

Lidl is currently focusing on changing its reputation as the archetypal hard discounter to become what it refers to as a ‘smart discounter’, in other words a discounter offering fresh products for the whole family. Because of its new positioning, the average size of Lidl stores is increasing, rising from 650 sq. m in 2005 to 830 sq. m in 2015. Lidl has publicly stated that its goal is to reach an average size of 1,500 sq. m per outlet. Lidl has opened nine outlets in 2016.

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Conforama Suisse Holding is expected to further consolidate its presence in Switzerland by focusing on store expansion. Besides, the company seeks to offer its customers a memorable shopping experience both in-store and online thanks to its product ranges, focusing on offering fashionable and clever design solutions at affordable prices.

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The company develops its management strategy as a cooperative, and therefore a non-profit organisation, that protects and aims to develop the business development of chemists/pharmacies; for this purpose, it distributes pharmaceutical products with attractive pricing, quality, variety and supply that consumers demand in the establishments with which it is associated.

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