It is simple to survey people. However, creating one appears challenging. Surveys are art and science, but they are not too complex. When considering how to design a survey, the significant step is to understand the objective of the survey. A clear and focused purpose helps to create a survey that includes only the questions you require.  

You can develop one after understanding the goal. This helps you remain focused on …

If your company is the one that says it does not have a crisis management strategy in place, now is the time to plan one. It could mean the difference between your company's survival and its demise. But where to start from? Building issue and crisis management plans may appear complex if you are new to the process. Fortunately, there are some fundamental steps for strategizing, and the process becomes easier once completed.  

Evaluate your…

One of the most deciding factors for an organisation's performance and benefits is its corporate reputation. There is no doubt that if a company wants to be successful, it requires a strong reputation, which is what the corporate reputation is all about. A good reputation indicates that the company is doing well and can meet the client needs. Hence, there is no doubt that …

The online reputation of a company can make or break its success. Recognising the ins and outs of an online reputation management strategy is crucial for any organisation because a customer's buying journey begins and ends online.  

However, there are misunderstandings regarding what constitutes an online reputation management strategy. Monitoring online reviews, scouring news sites for brand impressions, and spending money on public…

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Reputation management determines what other people speak or feel about you or your company and take actions to meet your objectives. Individuals and organisations engage in different activities to create a specific image about them in the public eye. They use multiple forms of social channels to keep a tab on their created image. To begin with an online media platform, you need a strategy.  

You may come across nasty comments about…