How to create a survey for research?

[Purvi Dalvi]

It is simple to survey people. However, creating one appears challenging. Surveys are art and science, but they are not too complex. When considering how to design a survey, the significant step is to understand the objective of the survey. A clear and focused purpose helps to create a survey that includes only the questions you require.  

You can develop one after understanding the goal. This helps you remain focused on public opinion research as it helps you to know the market better. 

Create a survey in simple steps 

Use formatting 

Keep them logical and focused, and the group questions together. Using page breaks, headings, and instructions, helps others know the purpose behind the survey.  

Ask often 

It is best to use the same question as polls or across time to establish a baseline and track respondents' attitudes changes. 

Keep it short 

Respondents dislike excessively long surveys. So, ensure to have minimum questions. 

Stick to specifics 

Create questions that focus on one idea. Questions that are vague, generic, and multi-part might confuse the audience. 

Clarify 

Make a list of things that might get misinterpreted. Do you want to know if someone in your consumer research is conservative? Make it clear if you discuss how they dress, their political views, musical or culinary preferences, or their life outlook.  

Keep it relevant 

Create a survey that focuses on respondents by only displaying questions that are relevant to them. 

Custom branding 

Include your company's logo, name, colours, images, and maybe brand vision. When they complete the poll, create your URL and direct survey respondents to a promotional landing page. 

Tips on writing survey questions 

• Be concise and polite. Do not ask for too much information from your readers. Before thinking of a question, consider whether you would willingly give out that information. 
• Begin with a quantitative question that lets you track your progress over time. Concentrate on the metric that matters most and figure out how to measure them most simply.  
• Ask an open-ended (optional) inquiry. Allow respondents to elaborate on their response or simply send you a message. The most helpful feedback gets frequently found in the comments, so be sure to read them.