The first step in making your brand a customer favourite is tracking its online presence and reputation. You also need to consider other relevant information that impacts your brand. Only then can you measure the impact of online presence and transform those inputs into actionable steps.

Corporate reputation campaigns notify brands of every mention, no matter the source. You can react…

A company is protective and concerned about its reputation. They have set a standard for themselves after facing crucial hardships and learning lessons from their mistakes. Every step was a learning process which made them aware of their strengths, opportunities, weaknesses, and threats. They are trying to create a customer experience by measuring the change required in the services offered and filtering feedback.

Startups and established businesses can approach…

Your role in a crisis is critical if you are a PR practitioner. One of your primary concerns is providing expert counsel to the CEO about the organisation’s public response. It would help to consider the appropriateness of the information shared during and immediately after the crisis. If you share too little, you may raise suspicions. Divide too much, and you could create severe liability for the organisation.

Crises are a reality today, and you must anticipate them. While some are…

In today’s digital era, the web is the easiest and quickest way for people to learn about a small or medium-sized business. When you open a browser and search for anything, you can instantly know what is good or bad about a person, company, or experience. If you have just started a business, you should know what people post about it online.

Reputation management experts know how to control and maintain your online image and protect its…

Brand reputation is the perception customers, employees, partners, and others have of a brand. The stronger the reputation, the more people trust and advocate for it. This perception depends on direct and indirect experiences and factors outside user experience. For example, your perception of a brand gets impacted by the company’s activism, internal employee policies, and partner brand reputations.

Your brand must build a reputation to reap all the benefits over time. For further…