How do you build and manage your brand reputation?

[Purvi Dalvi]

Brand reputation is the perception customers, employees, partners, and others have of a brand. The stronger the reputation, the more people trust and advocate for it. This perception depends on direct and indirect experiences and factors outside user experience. For example, your perception of a brand gets impacted by the company’s activism, internal employee policies, and partner brand reputations.

Your brand must build a reputation to reap all the benefits over time. For further assistance, you can hire experts to design a reputation management strategy to help you start and exceed from scratch. You can look closely at the marketing or sales avenues to generate brand loyalty. Follow these tips and tools for building a proactive and reactive strategy:

Build brand identity

Developing a cohesive and strong brand identity ensures that you clearly understand what your company stands for, guide it on acting in certain situations, and enable growth with brand extensions without sacrificing integrity.

Establish an online presence

Your website is the first place for people to encounter your brand. Create one that lets visitors experience your brand identity and form an accurate impression. Take your online presence a step further by creating an app that maintains your logo and branding and syncs with your site and dashboard, all in real-time.

Actively ask for and respond to reviews

While you can actively shape your channels, like blogs and social media posts, your brand also has its external online presence. People who feel passionately about your brand find a public forum to share their thoughts. You can maintain some control by creating a space for customers to add testimonials and leave reviews on your site. Whenever they appear, be quick to respond to them.

Improve customer experience

It is one of the basics of managing corporate reputation. All it takes is just one person to have a poor experience with a company for others to decide whether they want to do business or not. Be transparent about other customers’ experiences and include user-generated content like product ratings, customer testimonials, success stories, and relevant images on your site and social media platforms.

Have a public relations team

Ultimately, as your brand grows, you will likely hire a team actively pursuing opportunities to get positive headlines for your business. They can also suggest reputation management campaigns to remain prepared for challenges while laying the foundation for public perception by proactively putting your brand’s positive identity out there.