Include Live Streaming Into Your Marketing Plans

Video marketing remains a staple for today’s marketers. Nick Mattingly highlights how marketers can livestream with their iOS devices to create clear, crisp, and engaging content that will drive connections and sales. With the rise of short-form content and social media platforms like TikTok, businesses generate the most sales by tapping into all of their digital resources. Those who want to win the market should get ahead of the curve…

Top Sales Enablement trends in year 2022

Sales enablement is the cornerstone to keeping the modern buyer engaged. But how does that unlock more opportunities for your business? Customers have different expectations from businesses- they want sellers to understand what they want. The buying behavior has radically shifted in the last couple of years. It’s time to sell to buyers the way they want you to. Here are the…

Mobile Marketing impact on Ecommerce Trends

Businesses have to optimize websites for every device, enhancing user experience. In the tech world, businesses need to establish an evident virtual presence. A step in this direction would be mobile marketing impact on Ecommerce websites and user experience management. This perspective supports customer engagement and business…

How Hotels can Digitally Prepare for Vacation Season

It’s hard to believe, but the official start of summer is upon us! With summer vacation often comes the need for a hotel. As a multi-location hotel brand, what is your business doing to ensure that a future traveler chooses your hotel over the competition? Eighty-three percent of U.S. adults want to book their trips online. This blog will break down important tactics your hotel brand can leverage to…

Marketing analytics to drive Business Growth

In the digital marketing world, there’s an inundation of data. Marketers need to comprehend which data is significant and which they should scrap and discard. Marketing analytics steer us in the right direction and ensure that consumer data guides our marketing actions. This blog post will illustrate how you can make digital marketing…

Strengthening Customer Service & Support with chatbots

Tech and innovation have brought a wave of advancements in communication systems. But how have CRM and chatbots bolstered customer service and support? Customer support is at the forefront. Customers need easy-to-understand and hassle-free support while installing, maintaining, upgrading, training, and disposing of a product. It’s an act of sustaining customer relationships &…

Martech Interview with Brett Beveridge on omnichannel retail

Brett Beveridge, Founder & CEO of T-ROC, talks about how T-ROC combines the power of people and technology solutions in an Martech Interview on omnichannel retail to optimize its customers’ omnichannel retail shopping experience. Innovation and creativity are probably our most highly prized attributes…

Schema Markup SEO for Creating Website Structured Data

Structured data ensures your site is visible in the places that really matter to today’s customers. This enables you to make sites more search engine friendly, and more visible that it improves customer experience as a result. How is it important in giving an edge to your business? Whether it’s loyalty schemes or a flexible workforce, businesses are always considering the next big idea. One strategy that’s proving increasingly…

Ways to improve & Automate customer experience

Customers want you to have an open conversation when they interact with your brand. Personalizing your communications helps in engaging your customers while giving them a personal touch. All companies communicate with their customers in recent & top ways to improve customer experience as competition grows. It is also crucial to…

What Uber Explore Means For Business Online Reputation

This blog dives deeper into what Uber Explore is, how it works, and what this means for your multi-location business’s localized marketing strategy. Uber Explore relies heavily on content from Yelp, further emphasizing the need for your multi-location business to level up its local search efforts. If you haven’t heard the news, Uber announced the launch of…

Martech Interview with Lyle Underkoffler on Video Advertising

Lyle Underkoffler, Chief Marketing Officer at Smartly.io talks about video advertising trends and content creation in an Martech Interview on Video Advertising in the world of ad tech. The changes to measurement and attribution have given advertisers the chance to be playful again;…

Importance of Privacy-First Principles to CX Innovation

Tealium and Meta’s report highlights the critical role of digital leaders in steering their organizational ship amid the tides of the marketplace change. The global digital economy is undergoing a seismic shift as consumer expectations heighten around data privacy-first…

Retailer’s Guide to Customer Data Platform

Technology presents a pool of opportunities for retailers. Meanwhile, new data management platforms and tools are developing to support business methods and practices. With increasing competition and smart consumers, what do retail businesses need to know about CDPs? Modern consumers are more informed and demanding. Guide to Customer Data…

5 Questions to Ask if your Website Traffic is Declining

Steve Ohanians highlights the five questions to ask if your website traffic is declining or if you notice a change in your website’s metrics and take a proactive approach to website management. But what if you notice a swift decline in traffic to your website? They look to your website for a take on your brand,…

Top Affiliate Marketing Strategies 2022

Affiliate marketing turbocharges your performance marketing initiatives. But most affiliates fail to get it right. You get increased sales, and the affiliates get a commission on each sale they make for you. Here’s what to do! Affiliate marketing strategies 2022 is having a third-party promote your business and sharing your profit with them. You…

Martech Interview with Ronn Torossian on Crisis Communications

Ronn Torossian is a leading expert on crisis communications and he shares his strategic and resourceful approach to marketing and PR in an Martech interview on crisis communications. Technology’s continuous advancement allows PR professionals to not only venture into new industries that have simply…

Advocacy Marketing For Podcasts Marketing

Podcasts aren’t a fad anymore. Brands are launching their podcasts focused on solving prospects’ problems. But how does advocacy marketing for podcasts marketing boost podcast reach? In the early 1980s, podcasts were famously known as ‘audio blogs’. That’s when podcasts gained popularity amongst the millennials and Gen Z. Podcast listeners have grown…

Mobile Marketing and its impact on Ecommerce

Ecommerce has changed global merchandising. With websites offering innumerable products, personalization is necessary. How does mobile marketing impact eCommerce trends? These assessments result in more market share and enhanced customer experience. Businesses need to mark their virtual presence to stay in the competition. Ecommerce…

Artificial Intelligence for Marketing Success

AI is shaping marketing, irrevocably so. Isn’t it time humans leave robotic work to robots and spend more time doing what they do better than machines? Artificial Intelligence can beef up marketing capabilities. More and more marketing leaders are implementing AI technologies to take their game to the next level. The use cases of artificial intelligence marketing - AI marketing are diverse- from online advertising to finding patterns in…