"Every formulation is a compromise between price, effectiveness, aesthetics, performance and ethics. It's a trade-off in which the environment often loses out. "If your hero ingredient has got a great sustainability story, don't then…"

"If you want to do your bit for biodiversity and the climate, are you better off buying natural products – whose credentials might or might not be questionable – or synthetic ones produced in a factory? The answer is not as clear cut as…"

""Nature is often used to sell products in the skincare and wellness industry but sometimes, businesses are simply exploiting nature for commercial benefit," says Gouldstone. "In the case of natural ingredients which are grown as…"