Traditional media such as bodily newspapers, do give readers the option of sending a letter to the editor. Though, this is a relatively sluggish process, because the editorial board has to review the letter and decide if it is appropriate for publication. On the other hand, social media is participative and open; Participants are in a place to instantly share their views on manufacturers, merchandise, and companies. Traditional media gave control of message to the marketer, whereas social media…See More