Are There Different Advertising Packages Available On Realestate.Com.Au?

[James Klinger]

When it comes to selling or renting a property in Australia, Realestate.com.au is one of the most popular platforms for advertising. With millions of potential buyers and renters visiting the site each month, it provides unmatched exposure. However, many property owners ask, “Are there different advertising packages available on Realestate.com.au?” At Sale by Home Owner Australia, we recognize that the cost to advertise on realestate.com.au varies depending on the advertising package you choose. In this article, we will explore the different advertising options available and how they can impact your property’s exposure and overall success.

1. Basic Listing Package

The most cost-effective option for advertising a property on Realestate.com.au is the basic listing package. This package includes the essentials for a property listing, such as a title, description, photos, and contact information. It offers a simple and straightforward way to advertise your property without additional bells and whistles. This package is ideal for sellers or landlords who are looking for a budget-friendly option, especially for properties in less competitive markets or areas with lower demand.

However, the basic package may not offer the same level of visibility as more premium packages. If you want your property to stand out, you might want to consider upgrading.

2. Premium Listing Package

For property owners looking to attract more attention, Realestate.com.au offers a premium listing package. The cost to advertise on realestate.com.au with a premium package is higher, but the benefits are well worth the investment. A premium listing includes all the features of a basic listing but with enhanced visibility. Premium listings are often featured more prominently in search results, which can make a huge difference in how many potential buyers or renters see your property.

In addition to better placement, premium listings allow for more photos, and in some cases, you may even have the option for video tours or additional media. This can give your property a more dynamic presence and attract more interest, which is particularly important in competitive markets.

3. Featured Listing Package

The featured listing package is one of the highest-tier advertising options on Realestate.com.au. With this package, your property is placed at the top of the search results, ensuring it’s one of the first listings that potential buyers or renters see. Featured listings are often highlighted with a "featured" banner, further increasing visibility.

The cost to advertise on realestate.com.au with a featured listing is significantly higher than both the basic and premium packages, but it can provide substantial benefits, particularly for properties in high-demand areas or when selling a premium property. If you’re eager to get your property noticed quickly and have a higher budget for advertising, this package can offer you maximum exposure.

4. Add-Ons and Extras

In addition to the standard advertising packages, Realestate.com.au also offers various add-ons that can further enhance your listing’s appeal. Some common extras include:

•           Virtual Tours: Provide a 360-degree view of your property, allowing potential buyers or renters to experience it remotely.

•           Additional Photos: The ability to upload more photos beyond the standard limits.

•           Open For Inspection Times: A feature that allows you to schedule and display open house times directly in your listing.

Each of these extras comes with an additional cost but can make a significant difference in attracting more serious inquiries.

5. Tailored Advertising Solutions

For property owners with unique needs, Realestate.com.au offers tailored advertising solutions. These are customizable packages that cater specifically to the type of property you're listing and the market you're targeting. Whether you're selling a luxury property or a rental in a regional area, a tailored package can ensure that your listing receives the right level of exposure.

At Sale by Home Owner Australia, we help guide our clients through the various options available and provide insights into which package will best suit their goals. Whether you’re looking for maximum exposure or a cost-effective solution, we ensure that you get the most value for the cost to advertise on realestate.com.au.

Conclusion

There are several advertising packages available on Realestate.com.au, each with varying costs and features. From basic listings to premium and featured options, each package is designed to suit different needs and budgets. The cost to advertise on realestate.com.au can range depending on the package you choose and any additional add-ons you select. At Sale by Home Owner Australia, we help property owners make informed decisions about their advertising strategy, ensuring the best exposure for their properties at a cost that fits their budget. Whether you're selling or renting, understanding the different packages available can help you achieve your property goals effectively.