Five Biggest Benefits of CRM That Businesses Can’t Ignore

[Rahul Sharma]

Customer Relationship Management software or CRM system helps your marketing team identify, capture, nurture, and convert leads, monitor interactions between customers and salespeople, track drip campaigns throughout your sales cycle, and much more. It facilitates meaningful evaluation of your data, so that you can identify your customer base and how they are engaging with your company.

Implementing a CRM system benefits your business in the following ways.

Nurturing your customer base
CRM system automates your customer relationship management with existing and prospective customers. As a result, you never fall short of building better connections with customers. This not only improves client retention rate but also impacts sales. Like a cheat sheet that provides easy access to critical information, a CRM system gives your sales, marketing, and customer support teams a competitive edge. .

ConvergeHub users get a simple, single-click integration to their existing third party systems. It helps them fetch all the client information at a single location, from where it is accessible for project management, accounting, sales, marketing, and other departments.

Improving Sales Process
A CRM system helps you to enhance and improve the sales process by automating a lot of it. It helps sales managers make data-driven decisions after evaluating the sales figures, customers’ preference, and the current strategies. It also helps you decide whether the current strategies align with the recent trends and where you fell short of meeting expectations. Precisely, adopting a CRM helps generate more sales by building and nurturing relationships and delivering better customer experience.

Accessing Real-time Analytics
ConvergeHub users have better access to real-time analytics, which helps them understand customers interests better, and accordingly strategize their cross-selling plans. You can use your CRM software to determine what leads you should nurture, or to extract customer contact details within seconds. Also, a CRM system allows you to segment customers and accordingly make your cross-selling plans.

A seamless access to real-time analytics helps brands to evaluate customer data, identify true customers, so that you can engage with them with a more personalized approach. Additionally, CRM tools can help you understand customer needs better and recognize growth and demand patterns.

Since one of the main benefits of having a CRM system is helping salespeople sell more and sell faster, accessing customers' interactions histories throughout their entire customer journey allows salespeople to predict customers' needs. A robust CRM tracks your customers journey -- from the time they first interact with you, to becoming a customer.

Managing Interactions with Customers & Employees
A well-engineered CRM keeps the customer's history with your company, interacts with your team, and manages a huge amount of personal data. Teams can organize contacts, manage sales pipelines, promote their brands, provide customer support, and more using ConvergeHub. Examples include customer support and marketing: These teams can pull information about your prospects to reach out, tailor content to them, adapt CTAs and product details to suit their needs, and much more.

Your teams can easily gather and organize data on prospects and existing customers using your CRM system’s dashboards and reports features, thus allowing employees to automate and manage their pipelines and processes. Moreover, it gives a detailed view to the manager to monitor and get real-time data on their departments performance and more. Accordingly, he can leverage several key metrics to improve sales growth and expedite decision-making.

Saving Time & Resources
CRM automation replaces manual tasks which ensures the highest level of accuracy on your day-to-day work. And that too at an extremely reduced timeframe. From sending out thousands of personalized sales emails to predicting sales, your CRM is perfectly programmed to accomplish everything just in minutes. When a significant volume of your key tasks are automated, you can focus on more complex tasks. Thus, it’s easier for you to deliver a more compelling customer experience, improved level of loyalty and retention that support business expansion and profitability.

Wrapping Up
Precisely, CRM evangelists tend to focus on how the system helps increase revenues, manage sales pipeline, capture and nurture leads, execute better marketing campaigns, manage teams, perform customer support reports, and even perform data analytics.

Over the past couple of years, Convergehub users have seen 35% increase in their lead conversion rates, customer loyalty by 25%, and a reduced sales cycle by 20%