4 WAYS TO GENERATE MORE TRAFFIC TO YOUR WEBSITE

[james flick]

When implementing a digital marketing strategy, the goal is (or at least I think it should be) to put all the pieces in place so that your website is that lead generation machine, that works as if it were your best salesperson, 24 hours a day (without having to pay you a salary). 

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However, there is a very important detail that you should not forget: if nobody visits your website, you will never obtain satisfactory results.

To avoid this, we bring you 4 ways to answer your questions about how to generate more traffic to your website: 

1. SEO: the use of keywords is essential 

To boost your demand generation, you must start by doing keyword research.

By understanding the words and phrases your prospects are using to Google for answers, you can better understand your audience and identify topics to create content, and which phrases and words to use in it.

Some keys to doing a good keyword research are:

• Explore the different options related to your keywords, such as their synonyms, different conjugations, and so on.
  
  
• Use very specific phrases that are related to your business (in English they call them long tail keywords).
  
  
• Instead of focusing on generic words like "business credit", "car insurance" or "tennis" and focus on keywords that other businesses are not using. Some examples might be “online credit for SMEs”, “Jetta 2008 insurance” or “Nike tennis on sale”.

2. The challenge of having a blog and continually "feed" it

Feeding a blog is one of the pillars of Inboud Marketing and it is essential to attract visits to your website.

A valuable, informative and constant blog helps you connect with your visitors and build relationships with your prospects; Furthermore, according to HubSpot, a website with an active blog generates 55% more traffic than those without it.

These are some considerations that you should have before starting to write a blog:

• Remember that it is an endurance race, not speed; results don't come overnight.
  
  
• Identify the audience you are writing for, and the type of questions and answers they will be looking for on your blog. 
  
  
• Plan the content generation process considering who will be in charge of this task.

3. The unavoidable task in your social networks

To generate successful digital campaigns it is important that you identify which are the relevant social networks for your audience.

An active social media presence can help start conversations with your prospects and drive traffic to your website. In addition, they are an important platform by which you can promote the content of your blog.

These are some tips to attract visitors through your social networks:

• Identify which networks your buyer personas use the most.
  
  
• Do controlled experiments on what works and what doesn't, and learn from them.
  
  
• Don't use all networks the same; each has strengths and weaknesses.

4. Other aspects of SEO to consider

Since your prospects no longer use the telephone director, but rather their smartphones, tablets and laptops to search for information, it is extremely important that they can find you when they want on the platform they prefer.

Using the results of your keyword research, you should optimize elements of each of your pages and pieces of content to make your website easily found.

This means that you must incorporate keywords into URLs, page headers, titles, introductions, and so on. In this way, your page will be better qualified for search engines.

Still wondering how to get more traffic to a website? Introducing these technical changes does not give immediate results, but in the long term, you will improve your organic positioning a lot and you will be able to stop depending on paid traffic.

Resources 

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4 advertising tips for real estate on Facebook Ads

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[Umair]

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