Is 3D rendering and architectural visualization the future of architectural design?

[wisepowder]

Is 3D rendering and architectural visualization the future of architectural design?

French sociologist, philosopher and cultural theorist Jean Baudrillard warned that simulation would soon “replace the real”... Is this slowly becoming true?To get more news about design rendering services, you can visit https://www.3drenderingltd.com official website.

Well, thanks to the entrepreneurial leadership of Paul Allen, Bill Gates, Steve Jobs and Steve Wozniak and the creation of the computing industry, there have been profound changes in both the business and personal lives of people all over the world. Especially architects and designers. Computers are becoming faster and stronger, and many people believe that the rapid advancements in computer technology over the last 30 years has “breathed new life into the world of Architecture”. What is for certain, is that the digital age is here and it is being used by architects, designers and 3D artists to build better, more efficient, more visually stunning buildings.
The “3D Visualization” Process
3D Visualization or 3D visualisation is defined as “any technique for creating images or animations to communicate a message”. So it is not a surprise that 3D visualization through visual imagery has been an effective way to communicate ideas since the dawn of man, from cave paintings and Egyptian hieroglyphs to Leonardo da Vinci's technical drawings for engineering warcraft machines. What is surprising though, is the speed at which the advancements in 3D modeling and 3D rendering technology is happening and how this is affecting the buildings we build and live in.

Architectural rendering or architectural visualization is the art of creating two-dimensional and three-dimensional images showing the attributes of a proposed architectural design. This technology is changing the way we design, in a way that simply wasn’t possible 15 years ago. 3D rendering and architectural visualization software enable architects and designers to evaluate “proportions” and “scales” using intuitive interactive 3D modelling and simulate the effects of lighting, ventilation and acoustics in internal environments.

3D artists today are getting so good at their craft that they are able to produce realistic 3d renderings of buildings, giving clients an accurate 3D visualisation of the proposed design. These proposed architectural visualizations can represent anything the client desires from the scale, textures, interior furnishings etc and are often represented together with “architectural scenes” where everyday actions are being carried out.

Throughout history we have seen many architectural scenes. It is reported in Giovanni Battista Piranesi’s biography that he entered into a “malarial fever as he etched the ruins of Rome in the field” (McGrath et al, 2016). This is probably something a number of overworked architects and designers can relate too, however, his accomplishments are a remarkable milestone not only in the technical evolution of drawing, but as representations of the architectural scene. In many of his sketches he captured a diverse range of activities and people, which populated the scenes and spaces he represented – just like we would today in our 3D architectural visualizations for new developments.

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