Best Practices to Get Started with Door Hanger Marketing

[Print Magic]

Here are four tips for getting the door hanger ads to start your first campaign:

• Start small by focusing on a small shelf in your area so you can put the door hangers back yourself to cut costs and see if there is a return. So, based on the results, decide if you want to invest more money - you may want to pay someone to do the recruiting for you - to reach a larger audience.

• Choose the right audience for your door hanger marketing campaign. The success of the campaign depends on sending hangers to potential customers who are more likely to buy your services. Make sure to do demographic research on your ideal customer by looking at things like income, age, gender and even buying behavior. If you already have a customer list, divide that list by postal codes and write down the average price for those postal codes. This allows you to determine which districts are associated with which price ranges and to deliver your hangers accordingly.

• Add a tracking mechanism to measure the success of your suspension marketing campaigns. For example, you can include a unique link that customers should visit when they book your services. Use link shortening services like Bitly to shorten your links so your customers can type them quickly. Make sure your copy is short and easy to understand. Just add a clear call to action and focus on one service or promotion at a time.

• Make sure the design of your door hanger is professional. Do not overload the space with confusing images, contrasting colors or multiple characters. Keep your ads clean and consistent with your brand.

So should you advertise the door hanger?

printing door hangers marketing can be extremely popular, but the decision to use it or not is very personal. You need to analyze the pros and cons and determine exactly how much a campaign will cost.

So while we can't make the decision for you, we can encourage you to keep your marketing system so that you can track your results and get your time and expenses back.

Even if you decide that door hanger marketing is not for you, be aware that there are many other ways to market your business, such as flyers printing and postcard marketing, social media advertising and even advertisements on local services.