Zomato Business Model

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Many of the customers want to reserve the table in a restaurant in advance. Through this tool, the restaurants can manage their staff and know which table is vacant. For these analytical tools of zomato, the restaurants have to pay a certain amount of subscription fee monthly. By making the notion of equal access a reality, zomato has revolutionized the entire food industry. You can trust our yelo tool fearlessly if you are thinking about creating an online marketplace like zomato. Yelo is a leading producer with features ideally built to manage an all-embracing multinational online marketplace.

Last year I.E., in 2019, zomato earned a commission of 75% of its total revenue from food delivery transactions only. As compared to 2018, zomato’s food delivery services achieved a 4 times hike in growth in 2019 and generated revenue of $155 million as compared to $38 million in 2018. Zomato also enables services such as zomato whitelabel under which they give offers to the restaurants to develop a customized food delivery app. It also works with cloud kitchens and restaurants for consultancy services. Zomato works with select restaurant operators to help in identifying locations for expansions at a minimal fixed cost, but with increased options for the user. It provides the requisite licenses and operational enablement for such restaurant partners.

Zomato also offers local advertising for restaurants in much the same way as yelp and google do. In the first half of fy2020 I.E., apr-sep’19, zomato has successfully served 2200 restaurants in delhi and bengaluru and disbursed 65000+ orders of these ingredients.revenue model of zomato Average 5-7 orders are placed on a monthly basis and it cost average usd 100 for an order. [newline]zomato allows access to different restaurants to customers and also, people can rate the service quality of these restaurants. Different restaurants can advertise their services by displaying pictures and banners on zomato. Zomato has huge customer data, which is collected through customers that review the restaurants and give ratings to them. So the brand’s database of customers is beneficial for database companies and market-research companies which require extensive customer data.

Zomato is essentially an app whose business model covers food delivery services, information provision, user reviews and partner restaurant menus. It offers the dual service of restaurants search and rating system and online food delivery services. The customer gets numerous benefits if they ordered the food from zomato.

The audience that attends these events is required to buy tickets at a certain price. The events of zomato are the right platform for food organizers to advertise and promote their food products. The advertisement fee is paid by these food organizers to zomato to advertise in these events.

The platform is even capable of giving insightful analytics for the restaurant to help route their business to exponential growth. Recently, zomato has an unrivalled whitelabel platform that is a suite of technologies that allow restaurants to operate their business over the internet. The key feature of this platform is allowing restaurants to have their custom-branded native apps to better engage with their customers. Zomato makes the majority of revenue through advertising – one of the original revenue streams on the platform.