Why Multifamily Video can be for Much More Than Just Marketing

[Clark]

With technological advancement, most adults will be on their phones or laptops most of the time. When we think of the video for a multifamily community, we think of marketing. It is widely known that video is used as a marketing tool. People prefer watching videos in this day and era than just viewing plain photos. Virtual tours of multifamily units have been on the increase and have been greatly embraced by prospective tenants.
Video has proven to be a robust marketing tool and the most effective way to communicate messages that will stick to audiences online. Although this is very powerful, video impacts go beyond marketing and should be looked into more carefully. Here are proven invaluable ways to use multifamily video for much more than just marketing.
Conversion rates of viewers
One of the benefits of multifamily videos is the money they can bring in. These video tours, when captured correctly, allow people to see all the amenities they are interested in, which is all it takes to convert a viewer to a prospective resident. In addition, branded social videos can help convert more than 50% of the viewers on a webpage for a multifamily community.
Lease signing
These videos help streamline the prospective resident into lease signing even before physically seeing the unit in person with the advancement in technology. They are already convinced enough by the idea of being residents just by viewing these units online. Several real estate agents swear by selling out apartments without a single in-person tour.
Engaging Residents
Residents need regular and timely engagements to maintain their lease retention. Not only will video ensure that their moving-in process is smooth, but also during their tenancy period. Additionally, it can help effective communication between residents and promote events organized in the units. Regular updates on new social amenities or any development that need residents' attention are vital to maintaining the tenants. It guarantees their happiness and satisfaction and ultimately referrals of the property to other people
Process streamline
It is expected that processes can be great on paper but are only effective if people follow them. Multifamily videos help streamline repetitive processes, such as videos on the moving-in process to assist new residents. For example, details on where elevators are situated, where to park the moving trucks can be communicated by the unit managers to new tenants in a short video.
Maintenance
The effectiveness of videos can also be seen in maintenance issues in a multifamily community. Tutorial videos that help fix essential items such as a tripped breaker, thermostat fixing, or maintaining the dryer vent, amongst others, should be available. It will, in turn, reduce maintenance calls and reduced expenses for the residents with a simple video.
While video use is truly a great marketing giant, multifamily professionals will be missing out if only using it for marketing purposes. Thinking beyond marketing will help you reap more rewards in many ways, as outlined in this article. Show My Property has in so many ways been a giant in digital real estate and will help multifamily community owners experience lead to tenant conversions in no time.