Why 75% Telemedicine App Development Projects Falter

[Consagous Technologies]

The healthcare industry is rapidly adopting telehealth software solutions to improve access, convenience and outcomes for patients. But developing a telemedicine app is complex, requiring deep medical domain expertise and flawless execution. Unfortunately, 3 out of 4 telemedicine app development projects fall short of expectations.

This high failure rate stems largely from preventable mistakes in planning and development. By learning from past failures, you can beat the odds to create an app that meets provider and patient needs. 

Let's examine why most telemedicine app development solutions falter, and how to set your project up for success.

The Explosive Growth of Telemedicine

Telemedicine app development allows patients to access medical care remotely via mobile devices like smartphones and tablets. Using telemedicine apps, patients can have video visits with providers, send messages, fill prescriptions, view test results, monitor chronic conditions and more. 

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According to research, the global telemedicine market is projected to grow at a stunning 31% CAGR by 2030, reaching over $130 billion. Telemedicine adoption skyrocketed during COVID-19, bringing healthcare into the digital age. 

However, despite exponential growth, developing sophisticated telehealth software solutions is remarkably challenging, with approximately 75% of initiatives failing to meet expectations.

By understanding the technical underpinnings of frequent telemedicine app pitfalls, solutions can be instituted to engineer high-quality software and gain a competitive edge.

5 Reasons Why Telemedicine Apps Fail

Reason #1: Not Conducting Thorough Market Research

Initiating telemedicine app development without extensive competitive analysis and user research hampers product-market fit.

Attempting to architect complex mobile healthcare applications without thoroughly researching the competitive landscape, profiling target user personas, journey mapping ideal workflows and prioritizing essential features often leads to misalignment with patient and provider needs.

Here are key areas of research to cover before writing a line of code:

- Analyze Your Competition - What telemedicine apps currently exist? What features do they offer? How are users rating/reviewing them? Reverse engineer what’s working and what’s not.

- Profile Your Users - Get crystal clear on who your app is for and what their needs are. Create user personas - are you targeting nurses, elderly patients, busy parents? 

- Map the User Journey -Outline each step of your target users’ experience - from onboarding to each feature they’ll access. 

- Prioritize Features - Don’t build everything at once. Map core flows first, then layer on secondary features.

Solid market research gives you the full lay of the land so you can differentiate your telehealth software solution and nail the user experience from day one.

No amount of engineering can rescue an app that misses the mark on user needs.

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Reason #2: The Wrong Development Partner

Telemedicine app development solutions require highly specialized technical expertise given their back-end complexity, stringent security demands and diverse healthcare integrations. However, to reduce upfront costs, many organizations compromise on partner competency which jeopardizes initiatives.

Here are the hallmarks of an app partner poised for success:

• Healthcare Expertise: Successful track record architecting telemedicine and mHealth apps, data integrations, security protocols and cloud infrastructure.

• Medical Domain Mastery: Strong grasp of clinical systems, physician/patient workflows, medical terminology and end-user pain points.

• Security Experience: Extensive track record implementing robust encrypted authorization, access controls and compliance auditing capabilities to safeguard protected health information.

• Integration Mastery: Successfully interconnect apps with diverse clinical systems including electronic health records, medical devices, wearables and health data APIs.

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Partner competency has a major impact on telemedicine app development architectural quality and overall success rates.

Reason #3: Lacking a Long-Term Monetization Strategy

 

Thoughtfully architecting and building a sophisticated telehealth software solution is crucial. But equally critical is extensive planning for subsequent iterations, technology infrastructure and budgeting. Lack of long-term planning causes failure.

Essential long-term planning areas:

• Revenue Model Analysis: Thoroughly evaluate potential benefits and drawbacks of one-time, recurring, usage-based and hybrid billing structures given market dynamics.

• Ongoing Cost Analysis: App cloud infrastructure, development, support, marketing and other areas represent fixed continual costs requiring diligent budgeting.

• Technology Roadmap Planning: Apps require constant feature enhancements and technology upgrades to ensure a continually delighted user base over time. Plan detailed 18-24 month roadmaps to guide build priorities.

• Marketing Asset Development: Websites, videos, demos and targeted digital campaigns drive visibility and user growth for the long term after launch.

By partnering with an experienced telemedicine app development company like Consagous Technologies, financial viability and sustainability considerations can be natively incorporated into the software architecture from day one.

 

Reason #4: Overlooking Compliance Requirements

Telemedicine app development solutions must adhere to stringent regulations including HIPAA and HITRUST governing protected health information security and privacy. However, compliance complexity is often underestimated by novice telemedicine app developers.

To tightly embed compliance controls into the software architecture:

• Mastery of Regulations: Stay updated on NUCC, HITRUST, HIPAA, GDPR and telemedicine regulatory guidelines. Turn compliance into a competitive advantage.

• Encryption: Utilize Transport Layer Security (TLS), Secure Sockets Layer (SSL), blockchain and other robust schemas to encrypt PHI in transit and at rest. Leave no vulnerabilities.

• Third Party Audits: Ensure any external APIs, libraries or SaaS software partners comply fully with healthcare regulatory mandates to close gaps.

• Access Controls: Only permit required staff to access PHI via role-based access control (RBAC), stringent multi-factor authentication and detailed auditing capabilities.

• Incorporate Controls: Natively architect consent, access logging, versioning and other compliance controls directly into the application architecture.

Consagous Technologies adheres to the highest standards of healthcare app security and compliance. We help clients navigate regulatory requirements from the start to avoid issues down the road.

Reason #5: Neglecting User-Centered Design

Some telemedicine app developers overly prioritize back-end features during build-outs. However, elegant interfaces wrapping confusing user experiences lead to frustration and abandonment.

Meticulous, user-centered design is mandatory for telehealth software solutions:

• Workflow Optimization: Remove unnecessary complexity and friction from all user interactions. Guide users step-by-step through critical tasks and workflows.

• Laverage Proven Patterns: Incorporate interface conventions users are accustomed to from consumer apps and websites to drive intuitiveness.

• Prototyping: Rapidly iterate interactive wireframes and prototypes for usability testing and user feedback. Refine relentlessly.

• Continuous Improvement: Be ready to rework interfaces that underperform during testing. Ease of use must take precedence over features.

While sophisticated back-end capabilities are important, telehealth app user experiences must be frictionless and intuitive above all else. Even stellar engineering cannot rescue poor design.

The Bottom Line

By avoiding common telemedicine app development pitfalls, extraordinary products can be built despite a 75% failure rate. 

Telehealth app success factors include:

1. In-depth market competency research pre-development.
2. Selecting specialized telemedicine app development partners.
3. Relentless focus on optimized user-centered design.
4. Building seamless integrations with healthcare data systems.
5. Extensive long-term planning spanning technology, security, enhancements and budgeting.

At Consagous Technologies, a leading telemedicine app development company, we live at the intersection of healthcare and technology. Our decade of telemedicine app development experience has taught us how to turn complex challenges into simple, elegant solutions. 

Want to beat the odds and create the next breakthrough telemedicine app development solution? Let’s connect.

Origianl Source:

https://www.consagous.co/blog/why-75-telemedicine-app-development-projects-falter