What sort of work is done by specialists in digital products?

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The role of a Digital Product Manager is expanding due to the increasing importance of digital products, data in decision making, an increased focus on customer-centric design, and evolving software development methodologies.

As their name suggests, these professionals are implicated in many functions that affect a digital product: design, sales, marketing, operations, and more. In fact, they are not only involved in what gets built, but also in every aspect of how it gets built and released.

Unlike former product managers, who focused primarily on execution and measured their performance by delivery a project on time, a digital product manager works with interdisciplinary teams, ensuring alignment across various functions. As more companies outside of the technology sector move to develop digital products, it is critical that this role emerges.

This is a person who must have knowledge of technology and who knows how to perform based on agile methodologies without losing sight of the ways in which consumers make their purchases.
Digital product managers work both in short and long term.

They plan daily or weekly feature releases as well as the product roadmap for the next six to 24 months. In addition, they must monitor price levels and the life cycles of the digital products they are in charge of. According to the consultant firm McKinsey, Digital Product Managers will, in the future, spend at least 30 percent of their time on external activities, such as interaction with customers and the associated ecosystem. On the other hand, its participation will not be limited to consumer products, since this position will also grow within B2B firms.

No one dreams of being a Product Manager as a child. But once you find out what he does, you understand that he's like a superhero. In fact, he is a key profile within companies and organizations, especially those that are facing a digital transformation process or want to start doing so.

Never in history has the client had so much power. They hate generic experiences and demand increasingly personalized experiences. So, understanding what they want before creating a product is essential so that it does not end up on YouTube in "a top 10 Products from famous brands that were a failure".

The trick is that the Product Manager represents the voice of the client, being the one who gets into their shoes to understand what kind of product they would love to see created, and then deliver it to them. But he must also guarantee the maximum profitability for the company, from product launch to the end of its circulation.

The Product Manager or Product Manager is the intersection between design, business and technology, being in charge of managing the line of products or services of a company through analysis, planning, and development. Practically, it accompanies the idea from its birth until it becomes a reality, intervening in it throughout its time in the market and taking the client's needs as a starting point.

A Product Manager is a multifaceted professional involved in the entire product life cycle. Although it carries out different activities, they all pursue the same objective: to offer the best possible experience and obtain excellent profitability while the product circulates in the market.

A Product Manager, generally:
- Spends a lot of time on product vision
- Creates a roadmap to develop a new product or add new features
- Understands the client's needs to the point of becoming obsessed with it
- Identifies customer pain points regarding the product
- Identifies ready-to-take business opportunities
- Creates and classifies new ideas
- Participates in the co-design and improvements of the product
- Leads teams
- Collaborates on marketing plans
- Oversees product execution
- Monitors public reaction to the product
- Informs the sales team about the best opportunities

A Product Manager is constantly updated with market trends. Therefore, he is in a position to advise the sales team on where to find the best opportunities. Thus, the work of his sales team can be further enhanced as they will obtain interesting data that they can take advantage of.

Also, the plan prepared by a Product Manager, although it does not prevent failures (no one can), it greatly minimizes product failures, obtaining a minimal risk of wasting resources.