What is OTT platform and how do movies make money here?

[Guddu BHaiya]

OTT platforms are over-the-top platforms that display videos, films and television shows for users using the Internet. To see which people have to subscribe to it by joining with it.

OTT streaming has provided audiences with a new method of content consumption and device independent viewing is the foremost reason for people largely shifting from traditional to digital mediums. According to a report by Statista, revenue is expected to show an annual growth rate (CAGR 2023-2027) of 10.32%, resulting in a projected market volume of US $467.30 billion by 2027.

OTT business helps stream content over the internet bypassing traditional mediums like cable or satellite and lets you stream content on-demand over smart TVs, laptops, tabs, smart phones, etc.. It delivers the video content using the internet rather than traditional distribution methods of cable or satellite.

Users can access a library of films, television shows, and other video content for a monthly fee. Some examples of OTT businesses include Netflix, Hulu, and Amazon Prime Video.

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