What is Book Indexing and Why do Publishers Need This?

[Cristina Parker]

For any avid reader, a book index is just like water in the meal. It is not the main attraction, but its importance cannot be denied. And for any publisher, it is one of the major tools to showcase the outline of their content. Statistics have shown that book indexing helps to increase business conversion by many folds. Yet, these statistics are based on printed books. In today's digital world, eBooks are growing more popular than printed books. So, many publishers might wonder what role book indexing services have to play in online publishing? We will discuss all these and more in this blog today.

What Does Book Indexing Mean For eBook Publishers?

In eBooks, the index plays a very important role. In fact, it won't be wrong to say that indices have an even higher significance when it comes to the success of eBooks. In today's digital generation, the concentration-time of the readers is decreasing continuously. Researches have shown that a reader takes only 20 seconds to decide whether to continue reading or not. Thus, if the publishers want to keep their readers hooked to the content, they will have to clarify that their content will offer some valuable information. And, a book index is the best way to do so. By indexing the major highlights of the book, the publishers can grab the reader's attention. 

And, in eBooks, the index doesn't need to follow the conventional style of indexing. Nowadays, many eBook publishers are going for interactive and animation-based book indices. They not only grab attention but increase the interest simultaneously. 

Why Do Publishers Need Professional Book Indexing Services?

As just discussed above, the idea of index presentation is changing rapidly in this digital generation. Now the publishers want innovative book indexing solutions that will stand out amongst the various eBook indices. And that is where they need help from professional book indexing service providing companies. The service providing companies offer them the following benefits:

• Innovative Index Designs: The companies have experienced index designers who design unique indices for the publishing companies. 
• Customized Layouts: The publishers can customize the index layouts to match the look and feel of their book content.
• SEO-Friendly Indexing: The book index developed by experts helps to bring more organic traffic to eBooks.
• Animated Index: The professional service providers have experienced animators who can deliver animated book indexing solutions. 

Parting Words

Book Indexing has always been a significant part of conventional publishing. And, for eBook publishing, it is even more important. The publishing houses can significantly enhance the viewership of their eBooks with an effective book index. But, to achieve maximum results, they often need help from professional book indexing service companies like Acadecraft.

Source- http://recampus.ning.com/profiles/blogs/what-is-book-indexing-and-w...