What does storytelling have to do with your service-based business anyways?

[Twelve & Twenty Eight]

Your story is uniquely yours. I see this a lot with my clients when I am working on branding for interior designers and other creative service professionals. Sometimes the simplest of things despite being so powerful get ignored. Your storytelling is one of them. So whether you are an interior designer, home stager, coach, copywriter, or any other creative entrepreneur - the story of how and why you started your business is always going to be unique. No matter how saturated your industry is, NO ONE has a story the same as yours and that is pure GOLD! It is one of those small but mighty things that will always help you to truly stand out as service providers no matter which platform you choose to share it on or even if you share it in person. Use it to authentically connect with your people attracting them towards you. The right people, YOUR people will resonate.

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