U.S. Cosmetics Market By Coty Inc.; L'Oréal S.A.; Estée Lauder Companies Inc.; Revlon, Inc.; Avon Products Inc.

[sara James]

The U.S. cosmetics market size was estimated at USD 62.97 billion in 2023 and is expected to grow at a compound annual growth rate (CAGR) of 6.1% from 2024 to 2030. The U.S. is considered as one of the top growing markets for cosmetics with its increased focus on personal hygiene and self-care products. In recent past, consumers from the U.S. have started using beauty and cosmetics products such as skin care, colour cosmetics, and hair care products increasingly. 

The U.S. cosmetics market accounted for 21.28% revenue share of global cosmetics market. The increasing number of people using e-commerce websites to buy variety of consumer products is also resulting in rising demand. Growing penetration of offline retail channels, upsurge in demand of personal care products owing to peer-group pressure, increased availability of variety of modern-day cosmetics in different kinds of stores including hypermarkets, convenience stores, and grocery corners among others, impact of aggressive market strategies adopted by the top brands operating in cosmetic industry are some of the key contributing factors for the potential growth of the U.S. cosmetics market from 2024 to 2030.

List of Key Players in the U.S. Cosmetics Market

• Coty Inc.
• L'Oréal S.A.
• Estée Lauder Companies Inc.
• Revlon, Inc.
• Avon Products Inc.
• Unilever PLC
• Procter & Gamble
• Beiersdorf AG
• Shiseido Company, Limited
• Godrej

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U.S. Cosmetics Market Report Highlights

• Based on end-users, the U.S. cosmetics market is principally influenced by women users. The women end- user segment accounted for 61.40% in 2023. This segment considerably controls the market, as women have been one of the key consumers for almost every invention offered by cosmetics industry. 
• The sales derived from offline channel in U.S. cosmetic market accounted for 71.17% in the year 2023. Existence of popular brands developed through offline distribution channels is generating great demand for cosmetics across the country.
• Based on product, the skin-care products held highest market share of the U.S. cosmetic markets. In 2023, it accounted for 42.80 % and is expected to maintain its dominance over 2024 to 2030. The skin-care product range contains range of offerings such as serums, face creams, cleansers, gels, oils, scrubs, masks, peels, powders, and more.

U.S. Cosmetics Market Segmentation

Grand View Research has segmented the U.S. cosmetics market report based on product, end-user and distribution channel:

• Product Outlook (Revenue; USD Billion; 2018 - 2030)

• • Skin Care
  • Hair care
  • Makeup
  • Fragrance
  • Others
• End-user Outlook (Revenue; USD Billion; 2018 - 2030)
• • Men
  • Women
• Distribution Channel Outlook (Revenue; USD Billion; 2018 - 2030)
• • Offline
  • Online