Types of Digital Marketing

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What is Digital Marketing
Digital marketing refers to a wide range of marketing strategies and technology that are used to reach out to customers over the internet. It has transformed the marketing business as a method of online marketing that allows organisations to develop a brand identity.

Types of Digital Marketing
As a digital marketing agency dubai, here I have listed various types of Digital marketing that you can include in your strategy.

1. Search Engine Optimization
The purpose of SEO is to encourage a company's website to rank higher in Google search results, resulting in more traffic from search engines. To do so, SEO marketers look for words and phrases that people use to seek for information online and include such terms into their own content.

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2. Pay-per-Click (PPC)
Paid adverts and sponsored search engine results are referred to as pay-per-click. This is a short-term form of digital marketing, which means the ad will disappear once you stop paying. PPC, like SEO, is a strategy to boost a company's internet search traffic.

3.Social Media Marketing
This encompasses everything a company does on social media. Although almost everyone is familiar with social media, marketers must use it in a planned and integrated manner. Social media marketing entails much more than merely posting to social media sites and responding to comments.

4. Email Marketing
Despite the rise of social media, smartphone apps, and other platforms, email remains one of the most effective marketing tools, according to Rogers. It can be used as part of a content marketing plan to provide value to customers and convert them into customers over time. Email marketing specialists not only know how to build attractive campaigns, they also understand ideal audience outreach and are skilled at assessing customer interactions and data, and making strategic decisions based on that data, according to the American Marketing Association.

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