Top 5 Customer Intelligence Trends 2022

[Martech Cube]

Top 5 Customer Intelligence Trends 2022

Customer intelligence fosters the development of a long-term CX strategy that incorporates data and automation to deliver highly relevant and seamless experiences. So, here we are with the top five CI trends 2022 you must know of-.Customer intelligence Trends 2022, also known as the voice of the customer or customer analytics, is a discipline under Customer Relationship Management (CRM) encompassing technologies like feedback management, social media monitoring, Natural Language Processing (NLP), and other analytics and data management tools.

By improving customer experiences, companies devise a way for customer retention and loyalty. With technological advancements, multiple platforms enhance a customer’s journey. So let’s delve into the top five Customer Intelligence trends that can make your 2022 absolute success-

Automating Customer Service - Businesses are relying on automated customer service. Companies using technology, such as automation, to improve their customer experience can save up to 40% on service costs, according to McKinsey.

Shift from product-oriented to customer-centric - Retailers are making a cultural shift from product-oriented thinking to customer-centered thinking. As they initiate this trend, they must restructure their marketing departments. Firstly, they require a central content team.

Personalization, Personalization, Personalization - Customers’ data can be combined with big data, machine learning, and AI providing unparalleled personalization throughout the customer journey. Personalization improves customer service interactions, customer satisfaction, purchase conversion, and encourages repeat purchases.

Transition to Omni-channel customer engagement - Marketing departments have shifted to a more customer-centric approach for customer engagement. The structure has evolved from a purely brand, product, or channel focus to a pivotal role as a devoted steward of the customer relationship.

Need for professionals - With the advent of technologies such as big data and advanced analytics, which analyze data from multiple channels in real-time to generate customized offers in a fraction of a second.

For more such updates, check Out recent Martech Cube blogs.

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