Three criteria for assessing digital menu boards

[Kaushal Kumar]

Several restaurants have installed digital menu boards to attract customers with animations and graphics. It is easy to automate menu management and drive more upsells. A restaurant may have different business goals. But, investing in digital signboards is a good decision. It can educate customers, develop brand loyalty, and increase everyday sales. 

However, while buying digital menu boards, you need to focus on the major criteria. 

Content- 

You are already familiar with the way of displaying the content on printed materials. But, displaying your restaurant menu on a digital board is much different. These digital menu boards are better than printed ones due to some reasons. For instance, while displaying a spicy burger, you can show a fire flame to attract customers. 

The best fact is that you can simplify your menu items. When the screen is filled with different elements, it looks cluttered. Potential customers may not be able to read the content. Thus, you can condense the information and save space. 

Technology- 

One of the most important criteria for buying a digital menu board is the presence of innovative technology. In fact, technology covers different things ranging from the display panel to software. You can adjust the screen brightness level to make your digital content more prominent. However, natural light may affect the screen brightness. A screen with only internal lighting can be considerably dimmer. 

Manufacturers choose an LED, LCD, or TFT technology for the display panel. Each panel distributes colour and light differently. The plasma screen looks stunning but degrades over time. LCD needs a fluorescent backlight, while LED screens are highly energy efficient. Some signboards have OLED screens that use organic compounds and have a good contrast ratio.  

You must also check the features of compatible software. But, make sure that the software is updated regularly to ensure good performance. Another important thing is data security, which prevents the loss of important information. 

Visual design- 

You must not overlook the visual design while choosing the menu board. It is important to decide on the centralised style and theme for your digital menu board. Maintain visual consistency across each display. You may also rely on graphic designers to create the perfect theme.  

Moreover, you have to maintain limits while adding animations to your screen. The presence of several animations can make your menu board confusing. Comprehensiveness and readability are the most significant factors for your digital menu. The choice of the right colour combination also makes a difference. 

You can rely on these digital display solutions for your restaurant menu. Update the menu and pricing details anytime. The best digital boards are free from security issues and comprise quality hardware. They are also made from durable hardware that can last long. 

Bitsy Digital Display Solutions is an Indian company known for manufacturing digital signage systems. Its engineers use the best digital technologies for its products.