Things you should know before performing awareness marketing campaigns

[Nick Middleton]

Advertising is a significant part of the marketing world. However, awareness campaigns are one of the most effective tools for getting your product in front of as many consumers as possible.

Awareness marketing campaigns are often where things start for new brands. They can be used for small-scale or particular niche products, but whole industries are built around them — like the famous ALS ice bucket challenge that went viral in 2014. Awareness campaigns can be anything from a poster on a street corner to an online donation campaign with thousands of contributors worldwide. Therefore, we will look at some of the best ways to perform Awareness marketing campaigns.

Who doesn’t love free stuff? Giving out free goodies is one of the best ways to run an awareness marketing campaign. By giving free stuff to as many people as possible, you can continue to spread the word about your brand or product. This can be anything from a simple giveaway to a full-blown product. People love free stuff and will spread the word about your brand.

Are we talking about Awareness, right? So we should find ways to increase Awareness, and what could be a better way to increase Awareness than to run social media contests and quizzes. Social media contests and quizzes are a great way to increase Awareness. People will not only attend quizzes and contests but will share them with friends too. You can also add a "share to submit" option, so the user will need to share it with specific friends to submit the quiz and contest.

Partnering with other well-known brands is always a great way to increase Awareness. You can also partner with other brands to get featured on their posts and products. And, in return, you can do the same for them. And for that, you can use social listening and monitoring tools to find other emerging brands and partner with them.

The awareness marketing campaign is undoubtedly an excellent way to gather an audience and make them aware of your brand. Furthermore, you can also improve sales through means of an awareness marketing campaign. But, to do so, you need to get more insights on running brand awareness campaigns. And you can get insights by visiting the media one marketing website.