The advertising campaign asks EA to fix many problems with FIFA

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Confronting consumer anger, Electronic Arts was recently forced to be able to cancel in-game purchases, also called loot crates, for Superstar Wars Battlefront 2 . Today the company is dealing with one more consumer backlash, this time having its highly lucrative FIFA 18.

A consumer campaign named #FixFifa emerged this week coming from fans of the popular sports series. Posts, videos and also threads have sprung high on Reddit, YouTube and Tweets. AChange. org petition provides so far attracted more than twenty-three, 000 signatures.

Black Friday generally is a busy time for FIFA people, with new special provides being offered in-game. But the #FixFifa campaign is calling on members to ignore any fresh offers, and to hold back in spending money in the game.

The advertising campaign asks EA to fix many problems with FIFA, including frustrating fut 18 coins gameplay cheats, balancing concerns and glitches. But FIFA 18's heavy emphasis on in-game ui purchases is attracting plenty of negative noise.