Site Speed is (Still) Impacting Your Conversion Rate

[chaitanya]

It’s common knowledge that site speed impacts the user experience on your website. But how, exactly, and by how much? Does a slower website mean lost dollars?

Absolutely. Multiple studies, including Portent internal research, have concluded that site speed impacts conversion rate and sales.

We did some analysis based on e-commerce and conversion data from 20 websites and over 27,000 landing pages worth of data.

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[chaitanya]

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