RTD Beverages industry, Growth Insights, Key Players, and Industry Dynamics by 2027

[mayur gunjal]

Market Overview
Global RTD Beverages industry has witnessed an impressive growth over the last few years. Market Research Future, a firm which specializes in market reports related to the Food, Beverages & Nutrition sector among others, recently forecasted in its report on ‘Global RTD Beverages industry Research Report- Forecast to 2023’ that the market will demonstrate an exceptional CAGR % while achieving good growth readily in the forecast period.
In recent years, owing to shifting consumption pattern, customers are wanting improved options from brands which has developed the beverages industry to adjust this trend. Ready-to-drink beverages is one of the recent trends which is gaining traction both in the developed & developing economies. Ready-to-drink beverages tea and coffee are widely getting huge acceptance owing to the fast & busy lifestyles of the consumers and, it’s perceived as a substitute of carbonated beverages.
Manufacturers are promoting their new products in various campaign to increase the customer base. Also, the growth of the RTD Beverages industry is attributed to the rising café cultures in the developing economies of Asia Pacific region. Product innovations supported current trends and consumers’ demand and product sustainability became the main attention for ready-to-drink beverages manufacturers. Key manufacturers put more emphasis on the quality product to meet the criteria for ready-to-drink beverages products. Also, the manufacturers are focusing in the new ready-to-drink beverages products which is having high shelf life.
Key Players
The key players profiled in ready-to-drink beverages report are PepsiCo (U.S.), Coca-Cola (U.S.), Fuze Beverage (U.S.), Nestlé S.A. (Switzerland), Campbell Soup Company (U.S.), Red Bull GmbH (Austria) and Ocean Spray (U.S.) among many others.
Market Segmentation:
Global RTD Beverages industry has been divided into type, packaging, distribution channel, and Region
On the Basis of Type: Probiotic drinks, Sports drinks & energy drinks, Fruit & vegetable juices, Tea & coffee, Dairy & non- dairy beverages, and Others
On the Basis of Packaging: Bottle, pouches, can, and others
On the Basis of Distribution Channel: Food retail (Supermarkets & Hypermarkets, Convenience Stores, Specialty retailers and others), and Food service
On the Basis of Region: North America, Europe, Asia Pacific, and Rest of the World
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Regional Analysis
The global RTD Beverages industry is segmented by region which comprises of North America, Europe, Asia Pacific and Rest of the World. Among all the regions, North America region is accounting for significant market share in global RTD Beverages industry and it is expected to retain its dominance throughout the forecast period of 2017-2023. The growth of the ready-to-drink beverages in North America region is anticipated to be driven by the various factors. Increasing consumer inclination towards the “on-the-go” lifestyles of the consumers. Also, the new product launch by the key players is anticipated to fuel the sales of ready-to-drink beverages in the North America region during the forecast period. The U.S. is estimated to retain its dominance in the North America region. Europe is also estimated to account for the 30% market proportion in the global RTD Beverages industry in the year of 2018. Among the European countries, Germany & France are collectively accounting for 40% market share in the European region. However, Asia Pacific region is projected to expand at a high pace during the forecast period. Increasing disposable income of the consumers along with busy lifestyles of the consumers are anticipated to drive the sales of ready-to-drink beverages in the Asia Pacific region.
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