Role of AI in Entertainment and Media

[Guddu BHaiya]

The integration of AI in entertainment offers a myriad of benefits. It ranges from powerful ad strategies, dynamic pricing models to automation of repetitive tasks and excellent customer experience.

As incredible that is to believe, it’s true that the growth rate has slowed down in the last few years. That’s why decision-makers across the industries are seeking the next big thing to boost business. And what powerful ally have they found recently? Artificial intelligence. It was a natural choice for entertainment. Given that this technology is fostering change across all industries, it was only a matter of time before it was embraced by entertainment companies.

Talking about AI in entertainment, it has been a transformative force that has reshaped the way of creating & distributing content digitally. Being one of the emerging & innovative technologies, the future of AI in media and entertainment seems promising.

Artificial intelligence is also used to “understand” the limitations of streaming users and adjust the content accordingly to offer the best possible experience.

Thus, Netflix is capable of detecting slow internet connections and bandwidth limits to compress the streaming without sacrificing image quality. Thus, the experience remains the same, even in the face of technical limitations on the user’s end.

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