Organic Drinks Industry, Size, Share, Trends, Growth, Future Scope Analysis and Forecast To 2027

[mayur gunjal]

Market-Overview
MRFR/Market Research Future expects the Organic Drinks Industry 2020 to project a significant growth at a rate of 7.1% between 2019 and 2024 (evaluation period). The market value by 2024-end is expected to be a stellar USD 38 Billion, estimates MRFR. We will provide COVID-19 impact analysis with the report, along with all the extensive key developments in the market post the coronavirus disease outbreak.
Top Boosters and Challenges
High-pressure processing and non-thermal preservation as well as sterilization process techniques are used to enable organic drinks preserve their nutrients like minerals, enzymes and vitamins. These techniques also facilitate shelf-life extension. Organic drinks like juice can sometimes be served cold or hot, while beverages like coffee are served mostly hot. This is an appealing attribute that helps the Organic Drinks Industry stand out on a global level. Millennials are increasingly opting for organic products, with more and more social media platforms emphasizing on the health benefits of natural drinks. People’s growing knowledge about different nutrients and their benefits on their daily lives has also helped the global market observe accelerated growth in recent years.
Surging disposable income of consumers in emerging countries has been an excellent opportunity for the market leaders in creating a strong base for their brands. Heightened preference for non-caffeinated, non-sugary drinks in light of rising lifestyle diseases can also induce market expansion in the following years. Surging availability of different flavors along with ingredients such as aloe vera, activated charcoal and turmeric in aesthetic, easy-to-carry packaging has also bolstered the product demand.
For better sales and profit margins, players are constantly adopting strategies like promotional activities and advertisements to create brand awareness about their product offerings. New vendors are also striving for a higher share in the global market via non-conventional sales channels, like e-commerce and social media. Most of the manufacturers are also involved in vigorous R&D activities to boost the texture, shelf life, nutritional value and flavor of the products and launching these in the market, which could also produce favorable results in the near future.
For instance, in October 2020, Biagio Cru launched V2G, which is an organic sauvignon wine in the US. The wine is preservative-free, pesticide-free, sulphite-free and herbicide-free and an extended shelf life. The company is also planning to set up new production units in other regions like South America, and Southeast Australia.
Key Players
Some of the most renowned vendors in the worldwide market are Suja Life, LLC (US), Purity Organic LLC (US), the Coca-Cola Company (US), Alnatura Produktions & Handels GmbH (Germany), Hain Celestial (US), Bison Organic Beer (US), James White Drinks Ltd. (UK), the Better Drinks Co. (New Zealand), Danone SA (France), Parker's Organic Juices Pty Ltd (Australia), The WhiteWave Foods Company (US), Parkers Organic Juices PTY LTD (Australia), Republica Coffee (Australia), Nutrition & Sante Iberia, S.L.(Spain), PepsiCo, Inc. (US), and more.
Market Segmentation:
Organic drinks industry has been dissected with regard to type, packaging type and distribution.
The global market, with respect to type, can be segregated into alcoholic as well as non-alcoholic. The types of alcoholic organic drinks are wines and more. The non-alcoholic types are juices & nectars, coffee & tea, and others.
The Organic Drinks Industry, depending on packaging type, covers cans, bottles, and others.
The organic drinks are primarily sold on various distribution channels, namely store-based and non-store-based. The types of store-based channels are convenience stores, supermarkets and hypermarkets, and more.
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Regional Analysis
The regional distribution of the organic drinks industry comprises Europe, North America along with Asia Pacific/APAC and RoW/rest of the world.
The North American market is slated to be in the lead over the next few years, given the strong demand for healthy and natural drinks, especially by the health-conscious people across Canada and the US. Consumers in the region are increasingly growing aware about the harmful effects of unnatural or synthetic food additive, preservatives and ingredients that are generally present in various beverages, which steers them towards organic drinks.
With the fastest growth rate, the APAC market is climbing the global race backed by the burgeoning pool of consumers interested in healthier and more natural beverages that do not compromise on the required nutrients. Rising per capita income among consumers has bolstered their purchasing capacity, while the growth in e-commerce and various retail sectors also encourages them to consume more organic drinks. Growing brand awareness due to advertisements and promotional activities in the region also foster market growth.
NOTE: Our Team of Researchers are Studying Covid19 and its Impact on Various Industry Verticals and wherever required we will be considering Covid19 Footprints for Better Analysis of Market and Industries. Cordially get in Touch for More Details.