Mobile Backend as a Service Market Investment opportunities, Strategic Assessment, Trend Outlook and Key Findings

[Dhanashree Daware]

Market Highlights
Mobile Backend as a Service (MBaaS) is a rising trend in mobile application development. It is a concept that allows web app and mobile app developers to connect their applications with backend cloud storage and APIs and provides` features that include push notifications, user management and integration with social networking services. The mobile-based application helps to improve the quality of communication as well as demand for computer, web, and mobile apps.
According to Market Research Future, the rise in the number of mobile applications and an increase in the implementation of MBaaS services among the SMEs and the enterprises provide the market the future opportunity for the growth. The significant drivers responsible for the growth of the Backend as a Service Market are high demands of smartphones and devices for rapid use and development of cloud-based applications. MBaaS is a new method of developing the mobile applications system and has a wide-ranging scope in developing, using and managing the mobile app lifecycle.
Mobile Backend as a Service is growing the number of applications, increasing demand of Internet of Things and It helps to reduce complications in application development mainly drives this market. MBaaS makes it easier for developers to arrange, use, and operate a backend cloud for creating their mobile, tablet, and web apps.
The global MBaaS Market is likely to grow between 2017 and 2023 at USD ~$87 Billion by 2023, at ~64% of CAGR.
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Segmentation:
Telecommunication And IT Retain The Largest Market Share; BFSI, And Gaming To Consistently Use Mbaas
The global Mobile Backend as a Service market has been segmented into service type, organization size operating system, end users and region.
MBaaS market by service type is segmented into integration, data and application, identity and access management, usage analytics, support and maintenance service, professional services, and others. The global market is segmented by organization size into small and medium enterprises (SMEs), large enterprises, and others. The MBaaS market is segmented by operating system into Android IOS, window, Os, Blackberry, others. MBaaS market by end-user is segmented into BFSI, telecommunication and IT, healthcare, retail and wholesale manufacturing media, entertainment and gaming, and others. MBaaS market by region North America Europe Asia Pacific (APAC) rest of the world (ROW).
In the end-user segment, it is noted that Telecommunication and IT has showcased a significant use of mobile applications and retains the dominant market share. The other sectors such as BFSI and gaming sector have shown factors indicating that they are going to deploy Mobile Backend as a Service for their regular use and this will contribute towards growth in the Mobile Backend as a Service market in this forecast period.
Regional Analysis
Mbaas Market Dominant In North America With Largest Market Share, APAC Emerging As A Forwing Market
North American region is leading the Mobile Backend as a Service market and is estimated to grow with a significant rate. It also retains the largest market share in the Mobile Backend as a Service market, due to its primary focus onto the cloud-based MBaaS. The technological progress in App Development has driven the efforts on BaaS and implementation of Mobile Backend as a Service in App store fuels Cloud development.
European region as a market has shown a significant curve in terms of growth in the Mobile Backend as a Service market. The developing economies in Asia-pacific region like China, Japan, India, and others are showing massive adoption of the Mobile Backend as a Service and can be seen as an emerging market.
Key Players
The major players in the Mobile Backend as a Service Market are – Microsoft Corporation (U.S), Oracle Corporation (U.S), IBM Corporation (U.S), Kinvey, Inc. (U.S), Kony, Inc. (U.S), AnyPresence, Inc. (U.S), Appcelerator, Inc. (U.S), CloudMine, Inc. (U.S), Built.IO Backend (U.S), KII Corporation (Japan) and Exadel, Inc (U.S) among others.
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Global Mobile Backend as a Service Market, by Service Type (Access Management, Identity and Data and Application Integration) By Operating System (Android, IOS, others) By Organization Size (Small, Medium & Large Enterprises) By Application (Health, Retail) - Forecast 2023
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