Measuring the Effectiveness of Gamification| Explained!

[Yakaxos]

 

Have you ever been gamified? My guess is that it's happened on many occasions without you ever even knowing it. Allow me to prove my point. If you are a member of LinkedIn and have strived to achieve a level of completeness on your profile, you have been gamified! If you are a member of a Frequent Flyer Program you have been gamified!

 

As you can see by the above examples, turning applications into games is a trend that is here to stay and one that is being widely accepted by big brand names and proving the concept of gamification extremely effective. Compelling and addictive gamification saas generates excitement that only adds to the player's experience.

 

Gamification Techniques

 

So you've been thinking about employing gamification saas techniques through simulation but you have some concerns over the relatively new term of 'gamification' and its effectiveness. Simulations have been around forever so there is less worry there, but when tying gamification elements into simulation could it be a set up for disaster or one for success?

 

Most would probably agree with my adamant statement of It would be a huge success! With the wide acceptance of gaming we are now seeing a cross-over of acceptance into the use and effectiveness of gamification saas. When tackling the topic of measuring effectiveness of gamification techniques there is a wide array of measurements that we can calculate. By nature we are interactive, we yearn to reap rewards for our efforts and that's why gamification just makes sense.

 

Learning Professionals

 

Learning professionals are jumping onto the bandwagon of gamification saas, citing that results from users are extremely valuable. By leveraging unique elements of the game to encompass a sense of accomplishment by the user and to provide an outcome of feeling like he/she has mastered a topic.

 

Gamification techniques act as building blocks throughout a simulation primarily being used to increase engagement levels, but they do have other implications as well. If you want to drive continuous and extended participation with your audience then gamification is right for you.

 

Final Words

 

By giving motivation to play more, the experience becomes more interesting and the ability to reach new goals is given. So that's the magic ticket or the golden prize if you will. If we start with what outcomes we expect by putting a training program in place than many may be far more successful, not only as a gamified simulation but from the prospective of as a trainee completing the learning process and taking away the expected learning outcomes.