MarTech Interview with Deanna Ballew on Digital Experience

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MarTech Interview with Deanna Ballew on Digital Experience

In an Martech interview on Digital Experience, Deanna Ballew shares views on how marketers need to find what can enhance digital customer experiences. Are there any solutions that make this easy? The most successful brands and organizations are those that understand the power of data to impact business decisions and drive the customer experience. Across every touchpoint and conversation, it’s clear that Acquia employees want to do right by our customers—whether that be delivering customer value or quickly resolving customer issues.

Honing in on the customer journey and utilizing service design skill sets to ensure all of Acquia’s digital experience platform (DXP) customers can embrace our full product and service portfolio for maximum results. Customers use Acquia’s software to create digital experiences for customers, employees, and citizens. Our DXP includes solutions that help customers build, deploy, and manage by bringing together customer data and content, and then allowing it to be easily deployed across all digital platforms. Acquia’s solutions are open. We are there every step of the way to support them and their experiences.

Acquia also help organizations scale digital experiences from small to large, from one website or application to thousands, while maintaining brand integrity, supporting the most stringent security regulations, and protecting customer data privacy. It’s been very exciting to see what new martech tools and technologies are getting stitched together to deliver exceptional customer experiences at every touch point.

About Deanna Ballew - Deanna Ballew joined Widen in 2004 with a focus on research and development activities and served as the company’s Chief Innovation Officer from 2020 through the acquisition by Acquia in 2021. Her leadership transformed Widen’s software-development operations to embrace a product-led and user-centered approach to solving marketing problems.

About Acquia - Acquia empowers the world’s most ambitious brands to create digital customer experiences that matter. With open source Drupal at its core, the Acquia Digital Experience Platform (DXP) enables marketers, developers and IT operations teams.

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