June 2021 Report on Global Mobile Augmented Reality Industry MarketCOMPETITION, OPPORTUNITIES AND CHALLENGES 2021

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Augmented Reality (AR) is an interactive experience of a real-world environment whereby the objects that reside in the real-world are "augmented" by computer-generated perceptual information, sometimes across multiple sensory modalities, including visual, auditory, haptic, somatosensory, and olfactory. Mobile augmented reality is AR that user can take with wherever user go. Most specifically, this means that the hardware required to implement an AR application is something that user take with.

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Under COVID-19 outbreak globally, this report provides 360 degrees of analysis from supply chain, import and export control to regional government policy and future influence on the industry. Detailed analysis about market status (2015-2020), enterprise competition pattern, advantages and disadvantages of enterprise products, industry development trends (2020-2025), regional industrial layout characteristics and macroeconomic policies, industrial policy has also been included. From raw materials to end users of this industry are analyzed scientifically, the trends of product circulation and sales channel will be presented as well. Considering COVID-19, this report provides comprehensive and in-depth analysis on how the epidemic push this industry transformation and reform.

In COVID-19 outbreak, Chapter 2.2 of this report provides an analysis of the impact of COVID-19 on the global economy and the Mobile Augmented Reality industry.

Chapter 3.7 covers the analysis of the impact of COVID-19 from the perspective of the industry chain.

In addition, chapters 7-11 consider the impact of COVID-19 on the regional economy.

The Mobile Augmented Reality market can be split based on product types, major applications, and important countries as follows:

Key players in the global Mobile Augmented Reality market covered in Chapter 12:

Google

Catchoom

Total Immersion

HP Reveal

Qualcomm

Wikitude

Marxent

Ngrain

Blippar

Microsoft

Daqri

Zappar

Infinity Augmented Reality

Atheer

Metaio

In Chapter 4 and 14.1, on the basis of types, the Mobile Augmented Reality market from 2015 to 2025 is primarily split into:

Hardware Component

Software Component

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In Chapter 5 and 14.2, on the basis of applications, the Mobile Augmented Reality market from 2015 to 2025 covers:

Marketing and Advertising

Gaming and Entertainment

Education and Learning

Travel and Tourism

Geographically, the detailed analysis of consumption, revenue, market share and growth rate, historic and forecast (2015-2025) of the following regions are covered in Chapter 6, 7, 8, 9, 10, 11, 14:

North America (Covered in Chapter 7 and 14)

United States

Canada

Mexico

Europe (Covered in Chapter 8 and 14)

Germany

UK

France

Italy

Spain

Russia

Others

Asia-Pacific (Covered in Chapter 9 and 14)

China

Japan

South Korea

Australia

India

Southeast Asia

Others

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Middle East and Africa (Covered in Chapter 10 and 14)

Saudi Arabia

UAE

Egypt

Nigeria

South Africa

Others

South America (Covered in Chapter 11 and 14)

Brazil

Argentina

Columbia

Chile

Others

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Years considered for this report:

Historical Years: 2015-2019

Base Year: 2019

Estimated Year: 2020

Forecast Period: 2020-2025

Table of Contents

1 Mobile Augmented Reality Introduction and Market Overview

1.1 Objectives of the Study

1.2 Overview of Mobile Augmented Reality

1.3 Scope of The Study

1.3.1 Key Market Segments

1.3.2 Players Covered

1.3.3 COVID-19's impact on the Mobile Augmented Reality industry

1.4 Methodology of The Study

1.5 Research Data Source

2 Executive Summary

2.1 Market Overview

2.1.1 Global Mobile Augmented Reality Market Size, 2015 – 2020

2.1.2 Global Mobile Augmented Reality Market Size by Type, 2015 – 2020

2.1.3 Global Mobile Augmented Reality Market Size by Application, 2015 – 2020

2.1.4 Global Mobile Augmented Reality Market Size by Region, 2015 - 2025

2.2 Business Environment Analysis

2.2.1 Global COVID-19 Status and Economic Overview

2.2.2 Influence of COVID-19 Outbreak on Mobile Augmented Reality Industry Development

3 Industry Chain Analysis

3.1 Upstream Raw Material Suppliers of Mobile Augmented Reality Analysis

3.2 Major Players of Mobile Augmented Reality

3.3 Mobile Augmented Reality Manufacturing Cost Structure Analysis

3.3.1 Production Process Analysis

3.3.2 Manufacturing Cost Structure of Mobile Augmented Reality

3.3.3 Labor Cost of Mobile Augmented Reality

3.4 Market Distributors of Mobile Augmented Reality

3.5 Major Downstream Buyers of Mobile Augmented Reality Analysis

3.6 The Impact of Covid-19 From the Perspective of Industry Chain

3.7 Regional Import and Export Controls Will Exist for a Long Time

3.8 Continued downward PMI Spreads Globally

4 Global Mobile Augmented Reality Market, by Type

4.1 Global Mobile Augmented Reality Value and Market Share by Type (2015-2020)

4.2 Global Mobile Augmented Reality Production and Market Share by Type (2015-2020)

4.3 Global Mobile Augmented Reality Value and Growth Rate by Type (2015-2020)

4.3.1 Global Mobile Augmented Reality Value and Growth Rate of Hardware Component

4.3.2 Global Mobile Augmented Reality Value and Growth Rate of Software Component

4.4 Global Mobile Augmented Reality Price Analysis by Type (2015-2020)

5 Mobile Augmented Reality Market, by Application

5.1 Downstream Market Overview

5.2 Global Mobile Augmented Reality Consumption and Market Share by Application (2015-2020)

5.3 Global Mobile Augmented Reality Consumption and Growth Rate by Application (2015-2020)

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5.3.1 Global Mobile Augmented Reality Consumption and Growth Rate of Marketing and Advertising (2015-2020)

5.3.2 Global Mobile Augmented Reality Consumption and Growth Rate of Gaming and Entertainment (2015-2020)

5.3.3 Global Mobile Augmented Reality Consumption and Growth Rate of Education and Learning (2015-2020)

5.3.4 Global Mobile Augmented Reality Consumption and Growth Rate of Travel and Tourism (2015-2020)

6 Global Mobile Augmented Reality Market Analysis by Regions

6.1 Global Mobile Augmented Reality Sales, Revenue and Market Share by Regions

6.1.1 Global Mobile Augmented Reality Sales by Regions (2015-2020)

6.1.2 Global Mobile Augmented Reality Revenue by Regions (2015-2020)

6.2 North America Mobile Augmented Reality Sales and Growth Rate (2015-2020)

6.3 Europe Mobile Augmented Reality Sales and Growth Rate (2015-2020)

6.4 Asia-Pacific Mobile Augmented Reality Sales and Growth Rate (2015-2020)

6.5 Middle East and Africa Mobile Augmented Reality Sales and Growth Rate (2015-2020)

6.6 South America Mobile Augmented Reality Sales and Growth Rate (2015-2020)

….CONTINUED

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