Jewelry Product Photography

[Kate Felicity]

Jewelry product photography is an intricate process. Customers need to trust what they see. Therefore, creating templates will help maintain consistent cropping, margin settings and image alignment across images.

White backgrounds are popularly used when photographing jewelry because they create a sleek and minimalist aesthetic. But if your piece is particularly reflective, another background color might provide greater contrast and add interest.
Stabilization

Stabilization techniques are essential in jewelry product photography, ensuring photos are crisp, precise and free from distracting blurry backgrounds, saving valuable post-production time and effort.

Use a mirrorless camera with macro lenses designed for close up photography to capture close up shots of jewelry. Macro lenses offer zoomed in shots while their large aperture makes them more light sensitive, making the photos truly outstanding.

Consider natural lighting when photographing jewelry to avoid glare and shadows and create an appealing collection page look. Lifestyle photos may also help illustrate scale and provide styling ideas to customers.

Eliminating reflections in jewelry product photography may seem impossible at first, but can be achieved using the proper techniques. Paper can help protect against reflections. Or a white background behind your product makes removing reflections easier post-production.
High-resolution images

Jewelry photography relies on high-resolution images to showcase intricate details. Customers may want to view engravings or inscriptions on a ring, for instance. Focus stacking allows photographers to do exactly this; multiple photographs of an object with differing amounts of focus are taken before being combined in post production to produce one clear and sharp image.

Jewelery product photography requires using a wide aperture, to capture clear, full-focus images that your customers can rely on. Use a tripod and manually set your white balance settings for optimal results.

While in-store shoppers have the advantage of touching and trying on products before purchasing, online shoppers rely solely on photos and text to determine whether something will fit. By following these tips to make jewelry photography stand out from its competition and increase sales and brand recognition, these strategies will help increase sales while simultaneously building your brand and saving both time and money with professional product photography services.
Optimizing image load times

Jewelry is one of the few products where visual input plays a pivotal role in purchasing decisions, so product photography must be clean and straightforward in order to attract potential buyers. Aside from showcasing its beauty, product images must provide your visitors with a sense of scale as well.

To achieve optimal results, pair a macro lens and ring lighting to capture all of the intricate details in jewelry photography. Wiping down jewelry prior to shooting will also help eliminate smudges or dust accumulation; saving both time and effort later cleaning these up during post-processing.

White backgrounds are ideal for jewelry product photography as they reflect light rather than absorb it, bringing out its sparkle and creating true-to-color images of your jewelry pieces. Wide-angle or fisheye lenses may cause distortions which detract from the quality of product photography.
Post-processing

Professional photo editors can retouch jewelry images to make them more visually pleasing, as well as help fine-tune camera settings and lighting to provide uniform photos across marketing and sales channels.

Traditional jewelry product photography typically uses a white background to highlight the product, and is often utilized by online merchants and catalog publishers. Editorial product photography takes things one step further by featuring models or lifestyle settings as subjects of photo shoots.

When shooting jewelry, it is crucial that lenses don't cause distortion. Instead, opt for standard lenses which provide more natural-looking images, are easy to use, and don't suffer from wide-angle distortion - these make ideal lenses for jewellery photography! Macro lenses also work great, particularly with studio and outdoor lighting setups; alternatively use macro lenses as close-up shots; these work particularly well when photographing small details close-up. Finally, tripods offer the best way of taking crisp and clear photographs while eliminating camera shake enabling wider aperture settings allowing more photos taken!