Is Web Traffic a Ranking Factor for Google

[Kevin Carrie]

Is web traffic a ranking factor? There's been a lot of speculation on this topic in the SEO community, and recently, Google's John Mueller provided some clarity. In a video hangout, he said that while web traffic isn't a direct ranking factor, it can indirectly impact your rankings.

Here's how: if your website is popular and gets a lot of visits from people who are looking for information related to your site's topic, then you're likely to rank higher. So if you're looking to improve your SEO strategy, focus on driving more organic web traffic to your site. And don't forget to make sure that your website is optimized for search engines!

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