India Digital OOH Advertising Market 2022-2027 Competitive Analysis and Segmentation

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The latest report by IMARC Group, titled “India Digital OOH Advertising Market: Global Industry Growth, Share, Size, Trends, Opportunity, and Forecast during 2022-2027”, the India digital OOH advertising market size reached US$ 1.5 Billion in 2021. Looking forward, IMARC Group expects the market to reach US$ 3.2 Billion by 2027, exhibiting a growth rate (CAGR) of 14.7% during 2022-2027.

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Digital out-of-home advertising or DOOH advertising refers to a mixture of offline OOH advertising with the addition of digital features in it. It employs digital screens to provide content to people with the help of elevator screens, television screens, and billboards. It provides incredible opportunities for businesses in the modern marketing era. It is usually set up in public spaces, including restaurants, bars, cafes, health clubs, arenas, colleges, convenience stores, gas stations, train stations, and airports, to promote services and goods.

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India Digital OOH Advertising Market Trends:

The rising digitalization, coupled with the increasing penetration of IoT represents one of the key factors driving the market growth. Apart from this, the steadily expanding advertising industry, which is actively employing DOOH, is contributing to the market growth. In addition to this, the rising demand for interactive and creative displays of full-motion video, along with the inclusion of animation is expected to create a positive outlook on the growth of the market. Moreover, the increasing integration of advanced technologies with DOOH, such as Augmented Reality (AR) and Virtual Reality (VR), is driving the market toward growth. Other factors, such as the advent of screens that deliver contextually relevant, intelligent and real-time content while reaching a wider audience, are driving the market growth across the country.

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India Digital OOH Advertising Market 2022-2027 Competitive Analysis and Segmentation:

Competitive Landscape With Key Players:

The competitive landscape of the India digital OOH advertising market has been studied in the report with the detailed profiles of the key players operating in the market.

Key Market Segmentation:

Breakup by Format Type:

• Digital Billboards
• Video Advertising
• Ambient Advertising
• Others

Breakup by Application:

• Outdoor
• Indoor

Breakup by End User:

• Retail
• Recreation
• Banking
• Transportation
• Education
• Others

Breakup by Region:

• North India
• West and Central India
• South India
• East India

Key Highlights of the Report:                                                           

• Market Performance (2016-2021)
• Market Outlook (2022-2027)
• Market Trends
• Market Drivers and Success Factors
• Impact of COVID-19
• Value Chain Analysis
• Comprehensive mapping of the competitive landscape

If you need specific information that is not currently within the scope of the report, we will provide it to you as a part of the customization.

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