How to Get Featured Snippets

[ravi teja]

A featured snippet is nothing but a cheat. Google cheats when it passes our content for its own. Users cheat when they get the information without visiting our websites. But, more importantly, we cheat when we manage to get a featured snippet and completely obliterate all of our search competitors.

A featured snippet is a search result that’s been elevated to the very top of the search results page. It tends to have more content than a regular snippet. A featured snippet could show a full paragraph of text, but also a list, a video, or an image gallery. The goal of a featured snippet is to give a brief answer to the search query without having to visit any websites:

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For an SEO, the worst thing about featured snippets is they provide information right there in the SERP. When there is a featured snippet, a user no longer needs to click on the search result and visit the page. It means there is an additional share of organic traffic that never makes it to your website.

Another issue with featured snippets is they take up a lot of real estate. Whenever there is a featured snippet in search results, it fills most of the viewport and pushes organic snippets below the fold. So it’s not just that the featured snippet is more informative, it also totally dominates the space.

The only good news is that virtually any page has a chance of getting a featured snippet. If you know how to format your content just right, you will dramatically improve your chances of being featured at the top of the search results.

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How does Google choose featured snippets?

Obviously, there are tons of pages having similar content and answering similar questions. How does Google choose which page is a good source for a featured snippet?

For one thing, the page should display conventional quality signals. It means the page should already rank high in search, use the right keywords, have quality content, provide a good user experience, and show some authority — most likely via backlinks.

For the other thing, the content should be arranged into a snippable format. So, if you are targeting a paragraph snippet, it’s best to have the exact paragraph on your page, ready for Google to snip. Although this is not a strict rule — sometimes Google would go through your page, pull a sentence here and there, and stitch them into a paragraph.