How to Build a Marketplace Website That Users Will Love

[Oliver Ferguson]

An online marketplace is a website that connects vendors and buyers. Good illustrations of the marketplaces are Amazon, eBay, Etsy, Walmart, Uber, Airbnb. The key role of them is to bring together the right seller and customer. This kind of service differs from the usual online store. As the second ones sell only their own products online. A typical online shop is owned by one big company, e.g., Zara, IKEA, Nike, JYSK, Apple.
A marketplace allows both sellers and buyers to find each other in the easiest way and to make transactions. A platform can be used for exchanging goods or to trade since they include everything from online services and applications to physical items like beauty products, furniture, or clothing.

What are the other differences between a marketplace and an online store? Traditional online stores have one seller, two-sided marketplaces are used for selling by a lot of vendors. One more difference is the sales model. Marketplaces choose variable models. Online stores prefer a fixed one. Also, if we talk about marketplaces, they may need neither actual inventory nor a warehouse. Whereas online shops require at least storage.

In the article, we consider the following questions: the types of marketplaces; how to build a marketplace website; main steps in developing an online marketplace; the price of marketplace website creating; functions of a marketplace.

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