How Often to Add Blog Posts

[Frank Roberts]

Publishing new and compelling content on a regular basis is one of the most difficult aspects of maintaining a website and so is updating website content. Even if you're capable of producing high-quality content, you'll need to choose how frequently you should publish it. If you take too long, your audience may forget about you. They may not have time to digest all of your stuff if you rush them out.

Organizations who grasp the link between blogging and ROI invest heavily in it because they know it will pay off handsomely. According to statistics, businesses that focus on blogging are more than 10 times more likely to see a return on their investment.

There is no hard and fast rule regarding how frequently new posts should be published. However, as your site grows, your rate of publication should increase (although some websites buck that trend). You'll be able to keep your large crowd amused this way.

If you produce high-quality content a few times a month, you're off to a good start; over time, your site should begin to attract some decent traffic.

However, you're only doing the bare minimum; there's a lot more to gain if you push yourself even more.

According to Hubspot survey of over 13,000 clients, businesses who publish 16 or more blog posts per month receive nearly 3.5 times the amount of traffic as businesses that publish four or fewer posts per month.

When starting a new blog or website, many people overlook the frequency with which they will be able to write and publish fresh content. Creating a timetable necessitates consistency, which can make blogging feel like a job.

The more regularly you post (and the total number of posts you have), the more opportunities for promotion and interaction you will have. Every issue you cover is unlikely to pique the interest of every single person. They also won't be looking for every single keyword.

Each post you make is a fishing line you cast out into the internet, and the more fishing lines you cast out (or the more overall lines you have out there), the more likely someone will bite.

If a website wants to succeed, it must consistently produce new content. Visitors may not be able to discover you if there are no fresh entries, or they may move on to other websites. Set a schedule for fresh content and stick to it, gradually increasing your output as the site expands.