Global TJX Deutschland Ltd & Co KG in Retailing Segmentation, Demand and Supply 2021

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As an off-price retailer, TJX’s TK Maxx banner has a clear positioning in the German market, with no significant competitor. As German consumers are generally price-sensitive but still want good quality, TK Maxx’s unique off-price concept appeals to many. In this regard, TJX is expected to continue with its outlet expansion strategy in Germany as well as offer its customers a wide range of branded products at much lower retail prices than its competitors. Having increased the number of its outle...

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Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Non-Store Retailing, Store-based Retailing.

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Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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* Get a detailed picture of the Retailing market;

* Pinpoint growth sectors and identify factors driving change;

* Understand the competitive environment, the market’s major players and leading brands;

* Use five-year forecasts to assess how the market is predicted to develop.

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Table of Contents

Strategic Direction

Company Background

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Digital Strategy

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Competitive Positioning

Summary 1 TJX Deutschland Ltd & Co KG: Competitive Position 2016

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