Global Rice, Pasta and NoodlesAudience, Geographies and Key Players 2021

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Rice is a must-have staple in Vietnamese cuisine and is consumed by most people on a daily basis. As such, rice-based products remained on trend at the end of the review period with rice-based products being popular local ingredients in dishes such as Ph?, Bún Bò Hu? or H? Ti?u. Dishes such as these are also highly popular in foodservice among office workers and when generally dining out.

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Euromonitor International's Rice, Pasta and Noodles in Vietnam report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2015-2019, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2024 illustrate how the market is set to change.

Product coverage: Noodles, Pasta, Rice.

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Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

* Get a detailed picture of the Rice, Pasta and Noodles market;

* Pinpoint growth sectors and identify factors driving change;

* Understand the competitive environment, the market’s major players and leading brands;

* Use five-year forecasts to assess how the market is predicted to develop.

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Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of Contents

KEY DATA FINDINGS

2020 IMPACT

Stockpiling of rice and noodles during the pandemic as these products are integral in Vietnamese cuisine

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Popularity of domestic packaged rice continues to rise as government exercises more control over rice production to ensure food security and improve the quality of packaged rice

Premiumisation is driving category value growth

RECOVERY AND OPPORTUNITIES

Domestic players set to adapt to greater consumer price sensitivity as the category recovers from the economic fallout from the pandemic

Masan diversifies its instant noodle range and strengthens its share while Acecook loses value share

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Loc Troi helps rice producers build strong national rice brands domestically and internationally

CATEGORY DATA

Table 1 Sales of Rice, Pasta and Noodles by Category: Volume 2015-2020

Table 2 Sales of Rice, Pasta and Noodles by Category: Value 2015-2020

Table 3 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2015-2020

Table 4 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2015-2020

Table 5 Sales of Instant Noodles by Leading Flavours: Rankings 2015-2020

Table 6 NBO Company Shares of Rice, Pasta and Noodles: % Value 2016-2020

Table 7 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2017-2020

Table 8 NBO Company Shares of Rice: % Value 2016-2020

Table 9 LBN Brand Shares of Rice: % Value 2017-2020

Table 10 NBO Company Shares of Pasta: % Value 2016-2020

Table 11 LBN Brand Shares of Pasta: % Value 2017-2020

Table 12 NBO Company Shares of Noodles: % Value 2016-2020

Table 13 LBN Brand Shares of Noodles: % Value 2017-2020

Table 14 Distribution of Rice, Pasta and Noodles by Format: % Value 2015-2020

Table 15 Distribution of Rice by Format: % Value 2015-2020

Table 16 Distribution of Pasta by Format: % Value 2015-2020

Table 17 Distribution of Noodles by Format: % Value 2015-2020

Table 18 Forecast Sales of Rice, Pasta and Noodles by Category: Volume 2020-2025

Table 19 Forecast Sales of Rice, Pasta and Noodles by Category: Value 2020-2025

Table 20 Forecast Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2020-2025

Table 21 Forecast Sales of Rice, Pasta and Noodles by Category: % Value Growth 2020-2025

..…continued.

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