Global Otto GmbH & Co KG in Retailing Segmentation, Demand and Supply 2021

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Otto has transformed itself from a leader in homeshopping to one of the most successful internet retailing companies in Germany. In future, Otto is expected to invest further in this digital transformation and focus increasingly on customer needs. By placing the customer at the forefront of its activities, Otto aims to embrace the challenges posed by digitisation to the economy and society. With regard to online sales, the company is expected to particularly focus on enhancing its m-commerce bus...

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Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Non-Store Retailing, Store-based Retailing.

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Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

* Get a detailed picture of the Retailing market;

* Pinpoint growth sectors and identify factors driving change;

* Understand the competitive environment, the market’s major players and leading brands;

* Use five-year forecasts to assess how the market is predicted to develop.

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Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of Contents

Strategic Direction

Company Background

Digital Strategy

Summary 1 Otto GmbH & Co KG: Share of Sales Generated by Internet Retailing 2014-2016

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Private Label

Summary 2 Otto GmbH & Co KG: Private Label Portfolio

Competitive Positioning

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Summary 3 Otto GmbH & Co KG Competitive Position 2016

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