Global Karstadt Warenhaus GmbH in Retailing Segmentation, Demand and Supply 2021

[costadin]

After a successful change in ownership in August 2014, Karstadt implemented a 3-year turnaround programme called “Focus”, with the main short-term goal being a return to profitability. In order to enhance its appeal among the wider public and focus more strongly on the individual needs and demands of consumers from different regions in Germany, a more decentralised approach to organising stores and portfolios has been adopted. An enhanced omni-channel strategy additionally offers up- and cross-s...

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Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Non-Store Retailing, Store-based Retailing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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Why buy this report?

* Get a detailed picture of the Retailing market;

* Pinpoint growth sectors and identify factors driving change;

* Understand the competitive environment, the market’s major players and leading brands;

* Use five-year forecasts to assess how the market is predicted to develop.

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Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of Contents

Strategic Direction

Company Background

Digital Strategy

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Summary 1 Karstadt Warenhaus GmbH: Share of Sales Generated by Internet Retailing 2014-2016

Private Label

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Summary 2 Karstadt Warenhaus GmbH: Private Label Portfolio

Competitive Positioning

Summary 3 Karstadt Warenhaus GmbH: Competitive Position 2016

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